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Website Development
YouTube monetized playbacks

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data.

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Stored in Website Development and tagged
Content management systems

Content Management Systems: An Introduction

Publishers who have launched multiple sites on different Web content management systems end up with valuable lessons about picking the right CMS.

Robust content sites need a CMS for several important reasons. A CMS will save staff time from coding pages, have rich functionality such as search and display consistent templates that don’t confuse site visitors.

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Continuous news

Continuous News Brings Steady Stream of Visits

Continuous news is a media concept that also works well with any small business with an online presence.

It requires a steady stream of site updates. But search engines respond with a steady stream of visits.

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Online Communities

How to Understand Unique Visitors in Google Analytics

Users in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.

The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”

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Content Attribution Builds Trust, Credibility With Readers

The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.

Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.

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10 YouTube Metrics Give Insights Even Once a Month

A YouTube channel publisher can look at metrics only once a month and still gain insights.

A small business or website publisher may have an equally small channel and not enough free time to publish or track the channel daily or weekly. Some channels offer value without having dozens, hundreds or thousands of videos.

Channels with 10 or fewer videos might simply offer some branding value, a little revenue or other benefits that make the channel useful. (more…)

Content Authority Depends on Journalism Rules

In an era of fake news, content trust and authority depend more than ever on a few basic journalism rules.

One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics.

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