What Are Core Web Vitals? 4 Standards That Matter
Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.
The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)
Blog Content Strategy Includes Existing Posts
An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.
Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)
Website Development Costs: How to Keep Them Low
How much should website development cost? The cost should reflect a reasonable percentage of a business marketing budget.
Think of the cost in the same way as the cost of producing a radio or television commercial. The development cost of the commercial is separate from the promotional cost of it. (more…)
Basic Web Design Covers 9 Important Steps
Basic Web design is appropriate for the great majority of sites because they are limited by how much time they need and what they are trying to accomplish.
Sometimes it’s easy to get caught up in what it takes to produce great websites and lose focus on what most people can afford or have time to do. (more…)
5 Web Design Principles Improve Site Quality
Building a high-quality website requires following certain web design principles that used to be a matter of opinion.
More often they are now based on fact and experience. (more…)
Block Bad Search Engine Spiders and Save Money
Search engine spiders are valuable when they bring free audience to a site through organic search results. But some search spiders are malicious and come at a cost.
They are malicious when they come from a product that doesn’t provide any audience. (more…)
Website Development Plan Impacts Profit, Audience
A thoughtful website development plan matters to marketing, advertising and profit because of several important ways that users experience the site.
I’m often surprised at how many sites are built by competent developers who have great technical skills but limited marketing and advertising skills. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 