Targeted Content Development Builds Revenue
Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.
Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)
Evergreen Content Builds Site Value and Audience
An evergreen content strategy is a surefire way of building a site’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
What is Content Marketing?
Content marketing is a popular concept and an effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)
Reading Ease May Boost SEO, But Common Sense Prevails
The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.
No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)
Test Website Speed, Improve Results with 3 Free Tools
One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.
Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)
Content Management Systems: An Introduction
Publishers who have launched multiple sites on different Web content management systems end up with valuable lessons about picking the right CMS.
Robust content sites need a CMS for several important reasons. A CMS will save staff time from coding pages, have rich functionality such as search and display consistent templates that don’t confuse site visitors. (more…)
Pages Per Visit Overlooked and Vitally Important
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 