User generated content on a site starts with one simple decision. It is whether to moderate the content or let every single posting go live.
UGC requires moderation for sites that want to maintain a degree of credibility with their visitors. (more…)
User registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue.
Registration serves two purposes:
Content development for websites is a strategy and process for publishing information that readers find useful, accurate, timely, important, engaging or entertaining.
It has its foundation in older forms of traditional publishing or broadcasting such as books, magazines, newspapers, radio and television. (more…)
Online publishers can take the simplest and least risky path to mobile web development by doing it in stages. It is especially true for small and mid-sized companies with limited budgets and resources.
A conservative approach is a way of gaining insights about what kind of mobile site works best with customers and then making changes to enhance the experience. (more…)
The “users” metric in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.
The official Google Analytics definition of this Web metric wass: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”
How to increase page views is one of the most fundamental metrics of online publishing. But social media, SEO, email marketing and other online tactics often get more attention.
The topic also is key to increasing ad inventory and revenue. Even better, it’s a great way to judge site quality. (more…)
The URL structure of a website article sends important information to search engines about the article’s content. This in creates the potential for better search engine optimization.
The Uniform Resource Locator or URL specifies the location of a page (or resource) and tells search engines and web surfers how and where to find it. (more…)