YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in video rankings and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)

How to Increase Website Usability with Content Budgets

Website usability is a strategy that focuses on making a website useful to visitors. It is a combination of interesting content and appealing design.

Speed, navigation and visual appeal are common tactics that increase usability. But they mean nothing without plenty of good content. (more…)

Website Content Writing Depends on 3 Important Goals

Website content writing is a complex process because it depends on variables that aren’t necessary for writing in print. Three important goals are growth, improvement and search engine optimization.

Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)

Local Video Has Narrow But Valuable Viewership

Many local business owners believe they need to invest in local video because of the growth of video viewership.

They they may read studies such as one from Pew Internet and American Life Project. It says that more than half of all adult online users have seen video on sites like YouTube and Facebook. (more…)

SEO Content Writing Thrives on Unique Angles

SEO content writing works best when it focuses on unique angles to common topics. Being different stands out from the crowd.

Search engine optimization responds well to unique content because unique content has little to no competition. If it has no competition, it naturally jumps to the top of search results. (more…)

How to Increase Page Views in 6 Steps

Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.) (more…)

Reliable Web Hosting Impacts Both Audience and Revenue

Reliable website hosting is an easy way to increase a site’s audience and revenue. A few simple practices help identify the best hosting companies.

The opposite is just as true. An easy way to chase away audience and revenue is cheap and unreliable hosting. (more…)