Quality Content Development Mixes Interest and Importance
Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.
Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)
How to Use Online Photos to Build SEO, Brand and Social Media
Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.
They also enhance the quality of the experience for any visitor on a website. (more…)
Landing Page Best Practices Convert More Visitors
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is a page where someone lands with their browser after they click on something such as a page on another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Targeted Content Development Builds Revenue
Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.
Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)
Evergreen Content Builds Site Value and Audience
An evergreen content strategy is a surefire way of building a website’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
Pages Per Visit Overlooked and Vitally Important
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)
80 /20 Rule Applies to Growing Content Page Views
Increasing content page views for a site depends on a handful of popular articles.
The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 