What is Cornerstone Content on a Website?

Cornerstone content is a concept in SEO strategy that identifies the most important pages on a website.

They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)

SEO Thrives on Story Angles for Common Topics

Search engine optimization responds well to unique content because unique content has little to no competition. If it has no competition, it naturally jumps to the top of search results.

But anyone who wants to publish unique content for the sake of getting high ranks in search engines will find uniqueness is rare anymore. Just do a search on any keyword phrase that comes to mind. Chances are, there are dozens, hundreds and even thousands of articles on that topic. (more…)

YouTube Search Matters More Than Suggested Videos

Video producers who rely on YouTube’s “suggested videos” feature will find it is more risky to getting viewership than the search feature.

Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)

YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in how videos are ranked and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)

Content Attribution Builds Trust, Credibility With Readers

The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.

Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.

(more…)

10 YouTube Metrics Give Insights Even Once a Month

A YouTube channel publisher can look at metrics only once a month and still gain important insights.

A small business or website publisher may have an equally small video channel and not enough free time to publish or track the channel daily or weekly. Still, some channels offer value without having dozens, hundreds or thousands of videos. (more…)

Website Code Reviews Reveal Hidden Problems

A periodic website code review is a healthy step toward maintaining quality control over the product. It also may help search engine rankings.

Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)