Promise Media
Website Development
YouTube quality strategy

YouTube Summary Impacts Ranking and Click Throughs

A carefully written YouTube summary makes an important difference in how videos are ranked and how often people click on them.

YouTube summaries appear in search results to the right of the video image and below both the title and the source. (more…)

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World map

Site Geographic Data Gives Voice to Content

Website geographic data is useful to know in developing more relevant content and better SEO profiles.

Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)

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Polling

Online Polling Tools Rarely Give Good Data

Online polling tools surged in popularity after they were first developed and remained in vogue for a number of years. But they have faded for good reason.

They don’t have any credibility, and many people know it. (more…)

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Words and letters

Word Count Audit Uncovers Weak Articles

A periodic word count audit is a simple way to identify articles on a website that need help with search engine optimization.

SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. But in my experience, the longer the article, the better the response from search engines. (more…)

Boxes

Pop-Up Boxes Annoy Visitors While Getting Clicks

The online industry seems to go through phases with online pop-up boxes. They have them for a while, they go away and they come back again.

These pop-up boxes — which appear atop the browser window — had a life with advertising for a number of years before finally fading away. (more…)

Subindex Pages Create New Website Entry Points

Website entry points usually consist of a homepage, article pages and internal index pages that aggregate articles. Opportunities abound.

Index pages have a natural limit with the number of titles or headlines along with abstracts that don’t exceed a certain visual appeal. (more…)

What is Cornerstone Content on a Website?

Cornerstone content is a concept in online publishing that identifies the most important pages on a website.

They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)


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