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Development

Website development can be used as an online marketing strategy to grow site audience.

SEO Content Writing Thrives on Unique Angles

SEO content writing works best when it focuses on unique angles to common topics. Being different stands out from the crowd.

Search engine optimization responds well to unique content because unique content has little to no competition. If it has no competition, it naturally jumps to the top of search results. (more…)

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Page views

How to Increase Page Views in 6 Steps

Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.) (more…)

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Hosting server

Reliable Web Hosting Impacts Both Audience and Revenue

Reliable website hosting is an easy way to increase a site’s audience and revenue. A few simple practices help identify the best hosting companies.

The opposite is just as true. An easy way to chase away audience and revenue is cheap and unreliable hosting. (more…)

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Site analytics

Audience Segmentation Reveals Site Strengths, Weaknesses

Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)

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Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)

YouTube retention rates

YouTube Retention Rate Thrives on Simple Tips

A higher YouTube retention rate relies on just a few basic methods for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.

What is YouTube retention? It is the percentage of time that viewers watch a video. (more…)

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Reading Ease May Boost SEO, But Common Sense Prevails

The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.

No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)

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