Promise Media
Website Development
Page views

How to Increase Website Page Views

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.)

Page views reveal how much of a site visitors consume. The more pages they consume, the more the visitors are demonstrating they like the site’s content and find it easy to find what they want. (more…)

Web design stages

80 /20 Rule Applies to Growing Content Page Views

Increasing content page views for a site depends on a handful of popular articles.

The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity. (more…)

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Webmaster tools

Webmaster Tools Shape SEO Strategy and Tactics

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

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Webmaster tools

Online Product Vendors Offer a Mixed Blessing

Some online operations build their content management from scratch and others buy most of what they need. Some strike a balance between the two.

I have worked in operations with both extremes. They have left me convinced that striking a balance is the best way to go. (more…)

YouTube monetized playbacks

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data. (more…)

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Content management systems

Content Management Systems: An Introduction

Publishers who have launched multiple sites on different Web content management systems end up with valuable lessons about picking the right CMS.

Robust content sites need a CMS for several important reasons. A CMS will save staff time from coding pages, have rich functionality such as search and display consistent templates that don’t confuse site visitors.

(more…)

Continuous news

Continuous News Brings Steady Stream of Visits

Continuous news is a media concept that also works well with any small business with an online presence.

It requires a steady stream of site updates. But search engines respond with a steady stream of visits.

(more…)

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