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Website Development
Website hosting tips

10 Website Hosting Tips Protect the Business

Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.

Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one. (more…)

Analytics Exit Rate Pinpoints Problem Content Pages

Exit reports from Google Analytics and other providers will reveal problem pages that send people away from a site.

There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)

Website building tips

10 Simple Website Building Tips

Website building is a creative process that is easily crushed by too many ideas.

Experts spew out a massive number of building tips. So many are available for everyone from a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. (more…)

YouTube quality strategy

YouTube Rewards Quality of Videos More Than Quantity

YouTube clearly rewards video quality more than video quantity. That reward system differs from what Google does with search.

Google and other major websites reward new content. For example, Google AdSense will often have more clicks and a higher RPM (revenue per thousand impressions) when a site posts new content versus a site that doesn’t. (more…)

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Quality Content Development Mixes Interest and Importance

Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.

Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)

Photographer

How to Use Photos to Build SEO, Brand and Social Media

Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.

They also enhance the quality of the experience for any visitor on a website. (more…)

Landing pages

Landing Page Best Practices Convert More Visitors

The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.

What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)

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