Reading Ease May Boost SEO, But Common Sense Prevails
The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.
No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)
‘Mobile First Strategy’ Depends on Site Analytics
When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?
The answer is yes and no. (more…)
Hotlink Protection Defends Bandwidth and Servers
Hotlink protection is an important tactic in protecting website performance and ultimately its audience and revenue.
What are hotlinks? Websites that hotlink display content on their sites from other websites. The content they display is usually either images or videos. (more…)
Increase Website Engagement with 7 Steps
Website engagement is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing engagement leads to higher pages per visit and more return visits. Higher pages per visit and more return visits will produce more ad inventory, which leads to more revenue. (more…)
Website Menu’s First Priority is Prominence
Website menus get the same benefit from prominence as advertising, content, functionality or any other element on a site.
The more prominent the site navigation, the more likely people will click on the links. (more…)
Test Website Speed, Improve Results with 3 Free Tools
One of the easiest ways for online publishers to build audience for a website is by making it as fast as possible for desktop, tablet and mobile devices.
Website speed is especially important for mobile devices because they operate on slower networks than desktop broadband access. (more…)
10 Simple Website Building Tips
Website building is a creative process that is easily crushed by too many ideas.
Experts spew out a massive number of building tips. So many are available for everyone from a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 