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Webmaster tools

Best Webmaster Tools Improve Search Engine Optimization

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

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YouTube monetized playbacks

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data. (more…)

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Content marketing

Content Authority and Trust Depend on Journalism Rules

In an era of fake news, content authority and trust depend more than ever on a few basic journalism rules.

One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics.

(more…)

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Content quantity

Website Content Quantity Drives Product Audience

A website succeeds with audience in part because of content quantity. How to get to that quantity is just as important.

Three metrics for measuring the quantity and efficiency of content on a site are:

  1.  Total pages
  2.  Total active or accessed pages
  3.  Views per active page

(more…)

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Best content management systems

Best Content Management Systems Rely on 3 Tips

Opinions about the best content management systems will vary from person to person because so many factors go into the best choice.

Drupal lovers insist that their CMS is technically superior to any other free online publishing platform.

(more…)

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Content delivery network

What is a CDN? It Might Make Site Faster – Or Not

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)

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Website security check

Website Security Check Should Include Vendors

The most common website security checks cover the risk of hackers breaking through and damaging the site content or software.

Even worse, they look for personal information. (more…)

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