How to Archive a Website to Grow More Audience

Site publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)

Online Feature Content Builds Evergreen Audiences

Media sites will find that online feature content is vital for creating an attractive and engaging website, despite their emphasis on news.

This lesson in content development has benefits for any online publisher. (more…)

Forum Websites Produce Postings But Fall Short on Revenue

Forum websites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.

Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.

Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior. They include vulgarity, threats, libel, etc. (more…)

How to Conquer Bounce Rate in Google Analytics

Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.

It also is a measure FOR Google to judge the value of the page to the user. The lower the bounce rate, the more useful the page and the site. (more…)

Website Navigation Design Requires 3 Main Tactics

Website navigation design largely comes down to three tactics.

1. Put the main navigation at the top of every page.
2. Provide subcategories in the navigation on every page of the site or put them only within each specific section.
3. Decide whether to use an expandable navigation with javascript or similar technique.

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Web Content Development Seeks Every Ounce of Benefit

Web content development is more than just the creation of material used on a site. It requires thoughtful planning about how to get the greatest benefit out of that content.

Content is an item on a website that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer. (more…)

Launch New Content Management System with Extreme Caution

Launching a new content management system in place of another one is a path to greater online glory or a path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)