Site Geographic Data Gives Voice to Content
Website geographic data is useful to know in developing more relevant content and better SEO profiles.
Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)
Click Depth Impacts SEO, Users and Navigation
Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page.
For example, any pages with a link from the homepage of a site have a click depth of one. Obviously, search engines will have an easy time to reach those pages if they begin indexing the site with the homepage. (more…)
YouTube ‘Suggested Videos’ Hint at Good and Bad Titles
YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.
On the main analytics page, scroll down to the list of the videos and click on the video title. The link goes to a metrics page for that one video. (more…)
YouTube Retention Rate Thrives on Simple Tips
The audience retention rate for a YouTube channel relies on just a few basic methods for engaging viewers.
In the YouTube Creator Studio, click on Analytics on the left side and Audience Retention about halfway down. (more…)
Website Code Reviews Reveal Hidden Problems
A periodic website code review is a healthy step toward maintaining quality control over the product.
Websites are far more complicated these days than they were 10 or 15 years ago. For sites that display advertising, the code is much more sophisticated because advertisers want to target their ads and track their results. (more…)
10 Website Hosting Tips Protect the Business
Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.
Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one. (more…)
Analytics Exit Rate Pinpoints Problem Content Pages
Exit reports from Google Analytics and other providers will reveal problem pages that send people away from a site.
There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 