URL Structure Signals Useful SEO Information

The URL structure of a website article sends important information to search engines about the article’s content. This in turn creates the potential for better search engine optimization.

The Uniform Resource Locator or URL specifies the location of a page (or resource) and tells search engines and web surfers how and where to find it. (more…)

What Are Core Web Vitals? 4 Standards That Matter

Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.

The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)

User-Generated Content Can Hurt Site Image

User-generated content adds value to a website, but it comes with disadvantages for advertising and marketing as well.

The term user-generated content is popular among media sites and closely tied to the hyperlocal concept. (more…)

How and Why to Use an HTML Validator

An HTML validator such as W3C is an excellent way to check for code errors that develop on a website over time.

Code errors are the inevitable result of ongoing site development efforts with navigation, layout, display and other changes. Some of these errors aren’t even the responsibility of the website publisher. Instead, they may come from third party players. (more…)

Blog Content Strategy Includes Existing Posts

An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.

Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)

Website Development Cost: How to Keep It Low

How much should website development cost? The cost should reflect a reasonable percentage of a business marketing budget.

Think of the cost in the same way as the cost of producing a radio or television commercial. The development cost of the commercial is separate from the promotional cost of it. (more…)

Basic Web Design Covers 9 Important Steps

Basic Web design is appropriate for the great majority of sites because they are limited by how much time they need and what they are trying to accomplish.

What is basic Web design? It is a strategy of designing a site in the simplest way possible because simple sites require less time, money and effort to maintain. Simplicity means using the least HTML and CSS code possible.

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