4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)

YouTube Retention Rate Thrives on Simple Tips

A higher YouTube retention rate relies on just a few basic methods for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.

What is YouTube retention? It is the percentage of time that viewers watch a video. (more…)

Reading Ease May Boost SEO, But Common Sense Prevails

The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.

No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)

‘Mobile First Strategy’ Depends on Site Analytics

When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?

The answer is yes and no. (more…)

Hotlink Protection Defends Bandwidth and Servers

Hotlink protection is an important tactic in protecting website performance and ultimately its audience and revenue.

What are hotlinks? Websites that hotlink display content on their sites from other websites. The content they display is usually either images or videos. (more…)

Increase Website Engagement with 7 Steps

Website engagement is a goal as important as audience and revenue growth. The three goals are closely connected.

Increasing engagement leads to higher pages per visit and more return visits. Higher pages per visit and more return visits will produce more ad inventory, which leads to more revenue. (more…)

Website Menu’s First Priority is Prominence

Website menus get the same benefit from prominence as advertising, content, functionality or any other element on a site.

The more prominent the site navigation, the more likely people will click on the links. (more…)