Google AdSense Suggestions Don’t Always Make Sense
Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, the suggestions aren’t always good ones.
Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)
Maximizing Online Advertising Networks
Website publishers will find that online advertising networks are useful in generating revenue from unfilled adv inventory.
The sell rate of a website rarely reaches 100 percent, so what to do with the remaining inventory is a challenge. (more…)
AdSense Platform Revenue Hints at Better Site Design
Sites that use Google AdSense will find great insights from the platform revenue report.
The report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. (more…)
Online Sales Report Gives 6 Insights for Success
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest Web site will find useful insights from a simple report tracking sales performance. (more…)
Page RPM Signals Chance for Revenue Growth
Page RPM or page revenue per thousand impressions is a great way to discover opportunities for growth.
The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000. (more…)
AdSense Matched Content Increases Page Views
AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.
What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement? (more…)
Google AdSense Alternatives Often Bring 6 Added Risks
Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.
Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 