Learn AdSense tips that help improve total revenue and click rates.
Careful Execution Boosts Contextual Ad Results
Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.
How does contextual advertising work? Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)
Ad Placement and Prominence = Advertiser Value
The best online ad placement is an important consideration for any site with advertising accounts.
The site can have all direct sales clients, entirely Google AdSense (or possibly another network) or a combination of both. (more…)
AdSense Custom Channels Guide Content, Grow Revenue
The AdSense custom channels report is a useful guide for targeting website content with revenue initiatives.
Publishers may use the report to track AdSense results based on the placement location of ads, size of ads and type of content. (more…)
What is AdSense RPM and Why Does It Matter?
Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites.
It is a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the same amount of money for both, but the label conveys a different meaning for both. RPM and CPM are the opposite sides of the same coin. (more…)
Make AdSense Auto Ads Compete With Manual
Google AdSense offers “auto ads” as a way of taking away any worries about ad location, size, colors and other factors that impact performance. (more…)
AdSense Auto Ads Review: Yes, With Caution
Google AdSense Auto Ads offer website publishers a chance to make more money with less work. It’s a tempting offer.
Publishers that used only AdSense to generate revenue traditionally placed a piece of AdSense code on each location on a page where they wanted an ad to appear. (more…)
AdSense Experiments Show How to Increase Website Revenue
The AdSense Experiments tool is an easy way to test ad optimization and potentially increase revenue.
Google offers the tool to website publishers who are eager to increase revenue with a minimum amount of effort. To find AdSense Experiments, click on Optimization in the left column and then Experiments. (more…)
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