Page RPM or page revenue per thousand impressions is a great way to discover opportunities for growth.
The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000. (more…)
AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.
What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement? (more…)
Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.
Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives. (more…)
The average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.
It is against the terms of conditions for Google AdSense for any site publisher to disclose its click-through rates or other statistics about a site’s performance. (more…)
Many publishers reach a point where they wonder if they should sell ads on their own websites.
They often already make money by displaying ads from Google AdSense, Media.net and other vendors on their sites. (more…)
AdSense mobile ads provide great clues to the trends and the future of mobile advertising.
The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads. (more…)
One of the best ways to increase AdSense revenue is is not what you do with the ads. It’s what you do with the content on the page that holds the ads.
Implementing best practices for both the content on the page and the presentation of the ads on the page will improve results. But eliminating certain bad practices also will improve them.