Learn AdSense tips that help improve total revenue and click rates.
What is AdSense RPM and Why Does It Matter?
Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites.
It is a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the same amount of money for both, but the label conveys a different meaning for both. It’s the opposite side of the same coin. (more…)
Make AdSense Auto Ads Compete With Manual
Google AdSense offers “auto ads” as a way of taking away any worries about ad location, size, colors and other factors that impact performance. (more…)
AdSense Auto Ads Review: Yes, With Caution
Google AdSense Auto Ads offer website publishers a chance to make more money with less work. It’s a tempting offer.
Publishers that used only AdSense to generate revenue traditionally placed a piece of AdSense code on each location on a page where they wanted an ad to appear. (more…)
Careful Execution Boosts Contextual Ad Results
Contextual ad networks provide website publishers with the ability to place ads on their sites and get paid when people click on them. They also teach useful lessons about effective online advertising.
Ad networks track the content on the page where the ad appears and display an ad with a subject related to the content. (more…)
Page Freshness Benefits AdSense and Search Rankings
Page freshness often leads to better numbers for both contextual advertising and search engine optimization.
The concept of page freshness may cover just about any element in an article or document including: (more…)
How to Get More Revenue from AdSense Link Units
AdSense link units are textual ads that fit in small spaces while delivering widely varying results.
They deliver different results because they work for some sites and not others. The site topic and geographical reach are factors that impact performance. (more…)
Analytics ‘Publisher’ Report Gives AdSense Insights
The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.
Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)
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