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AdSense

Learn AdSense tips that help improve total revenue and click rates.

Online display advertising

Ad Placement and Prominence = Advertiser Value

The best online ad placement is an important consideration for any site with advertising accounts.

The site can have all direct sales clients, entirely Google AdSense (or possibly another network) or a combination of both. (more…)

Stored in Advertising and tagged , ,



AdSense URL channels

AdSense Custom Channels Guide Content, Grow Revenue

The AdSense custom channels report is a useful guide for targeting website content with revenue initiatives.

Publishers may use the report to track AdSense results based on the placement location of ads, size of ads and type of content. (more…)

Stored in Advertising and tagged ,



RPM

What is AdSense RPM and Why Does It Matter?

Google AdSense RPM is a metric that tracks the revenue per thousand impressions from advertising on publisher websites.

It is a metric that publishers use that runs parallel to the CPM or cost per thousand impressions that advertisers use. It’s the same amount of money for both, but the label conveys a different meaning for both. RPM and CPM are the opposite sides of the same coin. (more…)

Stored in Advertising and tagged



AdSense auto ads

Make AdSense Auto Ads Compete With Manual

Google AdSense offers “auto ads” as a way of taking away any worries about ad location, size, colors and other factors that impact performance. (more…)

Stored in Advertising and tagged



Google AdSense strategy

AdSense Auto Ads Review: Yes, With Caution

Google AdSense Auto Ads offer website publishers a chance to make more money with less work. It’s a tempting offer.

Publishers that used only AdSense to generate revenue traditionally placed a piece of AdSense code on each location on a page where they wanted an ad to appear. (more…)

Stored in Advertising and tagged



Analytics Publisher Report Gives AdSense Insights

The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)

Stored in Marketing and tagged , ,



AdSense suggestions

Google AdSense Suggestions Don’t Always Make Sense

Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, AdSense suggestions aren’t always good ones.

Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)

Stored in Advertising and tagged




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