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Social media
Listening

How Social Listening Benefits Your Business

When it comes to interacting with customers, social listening has become an integral part of a brand’s engagement strategy.

Social listening is more than setting up a simple Google alert for your brand or keyword. It is about finding where the relevant conversations are happening and why. (more…)

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Facebook logo

How to Get Facebook Fans: A Simple Approach

Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.

Fan building is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online. (more…)

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Twitter logo

10 Twitter Marketing Tips

The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet.

Simplicity translates into less work, which leaves more time to focus on other activities. Less work also is important because, at least for some clients, Twitter delivers fewer results than other social media platforms. (more…)

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RSS marketing

RSS Marketing Expands Distribution Channels

Think of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.

RRSS stands for Really Simple Syndication. And it is —  a really simple way of distributing content throughout the Internet and getting more audience as a result. (more…)




Facebook Active Users Go Beyond Likes

Facebook active users are often overlooked in favor of “likes,” but they are more important for one good reason: They often reveal the strength of a fan page presence on Facebook.

First, a definition of active users, according to Facebook. (more…)

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Newspapers on Facebook Deliver Great Results

Newspapers on Facebook defy the conventional wisdom of when and how often to post.

They also run counter to the recent trend of Facebook distributing fewer and fewer posts to people who Like a page.

The above two statements are conservative. Newspapers do fantastically well on Facebook, even ones that don’t pay any attention to their Facebook pages. (more…)

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5 Steps to Understanding Facebook Page Insights

Facebook logoFacebook Insights is an aptly named tool that provides useful information about a company’s Facebook page. But understanding it can be a challenge.

Page administrators can click on “Insights” at the top of the page above the cover photo to access the product.

The first page is the Overview, which contains five sections: Page Likes, Post Reach, Engagement, Your 5 Most Recent Posts and Pages to Watch.

Although the administrator can click into more details information for each section, a newcomer will find it is better to stay focused on the Overview page in the beginning. (more…)

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