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Social media

5 Steps to Understanding Facebook Page Insights

Facebook logoFacebook Insights is an aptly named tool that provides useful information about a company’s Facebook page. But understanding it can be a challenge.

Page administrators can click on “Insights” at the top of the page above the cover photo to access the product.

The first page is the Overview, which contains five sections: Page Likes, Post Reach, Engagement, Your 5 Most Recent Posts and Pages to Watch.

Although the administrator can click into more details information for each section, a newcomer will find it is better to stay focused on the Overview page in the beginning. (more…)

Stored in Marketing and tagged



Facebook logo

Facebook Targeting Works Like 18th Century Newspapers

Targeting is a concept in marketing that goes back to the beginning of media.

Even newspapers in 18th century America and elsewhere knew the concept of targeting — topically and geographically. (more…)

Stored in Marketing and tagged



Small Businesses Use Social More Than Any Other Media

Small and medium-sized businesses use social media more than any other media to promote themselves, according to research from BIA/Kelsey.

Nearly 75 percent of all SMBs use social in some form. Facebook is the most popular at 55 percent of the total SMBs having a Facebook business page. About 20 percent have spent money on Facebook advertising. (more…)

Stored in Advertising and tagged ,



Facebook Mobile Users Signal an Opportunity for Growth

Facebook logoThe three top numbers in Facebook’s first quarter 2013 financial report give a strong indication of where online growth lies ahead.

But it’s no surprise because everyone has been predicting it and preparing for it for the last several years and beyond.

That growth for Facebook and everyone else online lies with mobile.

Note how the Facebook news release begins: (more…)

Stored in Development and tagged



Spread Online Marketing Tasks, Knowledge Among Staff

Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.

The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.

A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.

But what if that person left the company? (more…)





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