The quickest route to online ruin is jumping into something too deeply — or not jumping in at all.
Sticking one toe in the water is a great way to find out if it is too hot, too cold or just right.
A Google Plus business strategy is a good example of this thinking. (more…)
Social media followers and email subscribers have a lot in common according to metrics that track their behavior.
More importantly, this behavior applies to how they go from email or social media and click into a core website. (more…)
Google Plus has a feature called Collections that allow online publishers to organize their content into their own small blogs.
Managing the account is easier as a result. The following example explains how Collections work. (more…)
Social media followers act differently than social media sharers. It depends on the site content.
News sites offer a great example of these different behaviors. They often update multiple times a day and therefore update their social media accounts multiple times a day. (more…)
Social media doesn’t work for some publishers and business owners no matter how hard they try. Several important reasons explain why.
The explanation begins by identifying some of the reasons why companies do social media. Five reasons explain why. (more…)
Pinterest is a small business marketing tool, social media site and multimedia collection site all at the same time.
In fact, anyone can try to “pin” just about anything on a Pinterest account.
Individuals use Pinterest to collect images that interest them. They organize the images on “boards”. The boards consist of “pins”, which are images that people upload, identify on other sites or copy from someone else’s board on Pinterest.
Think of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.
RRSS stands for Really Simple Syndication. And it is — a really simple way of distributing content throughout the Internet and getting more audience as a result. (more…)