How Social Listening Benefits Your Business
When it comes to interacting with customers, social media has become an integral part of a brand’s engagement strategy. Social listening is more than setting up a simple Google alert for your brand or keyword. It is about finding where the relevant conversations are happening and why. (more…)
How to Get Facebook Fans: A Simple Approach
Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.
Fan building is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online. (more…)
Social Media Metrics: Only 2 of Them Really Matter
Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.
The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)
Beware Time Traps at Social Media Sites
A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.
Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)
Social Media Marketing Requires Being Selective
Social media marketing is a strategy that targets users of Facebook, Pinterest and other sites that allow people talk to each other online.
But maybe, just maybe, it misses the bigger picture and sends online marketers down the second-best path. (more…)
Facebook as a Marketing Tool: Branding Versus Response
The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.
Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)
Social Media Conversion Rate Beats Email Marketing
Social media is worth doing only if it results in converting likes or followers into some benefit for the business. The same can be said about email marketing.
That benefit can be in the form of website traffic, advertising clicks, ecommerce transactions, subscriptions, etc. (more…)
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