Social Media Strategy Protects Business From Risk
A social media strategy that builds a portfolio of social media accounts will help online publishers focus on top performers and pull back from poor ones.
It’s not unlike a stock portfolio. Smart investors put more money into growing stocks and bonds while pulling money out of weak ones. (more…)
How Social Listening Benefits Your Business
When it comes to interacting with customers, social media has become an integral part of a brand’s engagement strategy. Social listening is more than setting up a simple Google alert for your brand or keyword. It is about finding where the relevant conversations are happening and why. (more…)
How to Get Facebook Fans: A Simple Approach
Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.
Fan building is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online. (more…)
Social Media Metrics: Only 2 of Them Really Matter
Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.
The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)
Beware Time Traps at Social Media Sites
A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.
Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)
Social Media Marketing Requires Being Selective
Social media marketing is a strategy that targets users of Facebook, Pinterest and other sites that allow people talk to each other online.
But maybe, just maybe, it misses the bigger picture and sends online marketers down the second-best path. (more…)
Facebook as a Marketing Tool: Branding Versus Response
The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.
Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)
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