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social media

How to Use Facebook Hashtags to Reach More Audience

Using Facebook hashtags is a sure way to reach more people with posts from a page.

How to use Facebook hashtags is simple. Add the pound symbol (#) at the end of a post. Usually, the hashtag represents a word that is in the post. For example, the following actual post has three keyword phrases — Port Canaveral, Disney World and Universal Studios — that also appear as hashtags: (more…)

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Email marketing

Email Subscribers, Social Followers Often Act Alike

Email subscribers and social media followers have a lot in common according to metrics that  track their behavior.

More importantly, this behavior applies to how they go from email or social media and click into a core website. (more…)

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Unique visitors

Social Media Sharing and Following Are 2 Different Animals

Social media sharing involves different motives by visitors than social media following. It depends on the site content.

News sites offer a great example of these different behaviors. They often update multiple times a day and therefore update their social media accounts multiple times a day. (more…)

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Social media

Why Social Media Doesn’t Work Sometimes

Social media doesn’t work for some publishers and business owners no matter how hard they try. Several important reasons explain why.

The explanation begins by identifying some of the reasons  why companies do social media. Five reasons explain why. They do it to: (more…)

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How to Use Pinterest as a Business Marketing Tool

Pinterest example

Pinterest is a series of collections based on visual appeal.

How to use Pinterest for business depends first on understanding its potential and the ways it benefits any individual user or business with an interest in marketing.

Pinterest is a small business marketing tool, social media site and multimedia collection site all at the same time. (more…)

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Social media

What is Social Media Advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. It has one of three purposes: branding, response or both. It is one of two major social media marketing tactics: paid and organic.

Unlike paid advertising, organic marketing requires no upfront cash expense. But it does require the expense that comes with labor. Social media advertising has both labor and expense. (more…)

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social media

Use Social Media Marketing Strategy to Drive Ad Revenue

A marketing strategy for social media can build brand and drive traffic to the parent website, but it also can boost advertising revenue.

Isn’t that the ultimate goal of the strategy anyway? A limited view of social media is that Facebook, Twitter, Pinterest, etc., simply acquire followers who like the company’s product or service. Job done. Ego gets a boost. (more…)

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