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Social media
Social media

How Social Media Can Move Your Business Forward

Interacting with friends, receiving news from family, knowing about the newest updates, and contacting customer service has never been easier thanks to the rise of online networking.

In 2018, there were 4.02 billion Internet users worldwide. There were 3.2 billion active social media users, translating to 42% of the population. (more…)

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social media

Social Media Sharing Pays Better Than Posting

Social media sharing on websites may have greater value these days than postings on social media accounts.

Website publishers with social media accounts have to take time to create regular postings. In the old days, the social media sites would freely share the postings with anyone who followed the account. (more…)

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Facebook Active Users Go Beyond Likes

Facebook active users are often overlooked in favor of “likes,” but they are more important for one good reason: They often reveal the strength of a fan page presence on Facebook.

First, a definition of active users, according to Facebook. (more…)

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Local Website Promotion Adds Value to Business

Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.

But a business owner with limited online experience may get disappointed when the money spent on a nice looking site doesn’t produce the desired result. (more…)

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Facebook Search Engine Also Delivers Website Visitors

The Facebook search engine is a good source of visitors to websites that post links there.

The social media giant is mostly known among website publishers for pages where they microblog. Publishers post a brief item, ideally including a photo, that also has a link to an expanded article on their websites. (more…)

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Social media

Social Media Metrics: Only 2 of Them Really Matter

Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.

The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)

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Beware Time Traps at Social Media Sites

A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.

Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)

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