Only two social media metrics matter for any small business, and they have nothing to do with the social media accounts themselves.
The two metrics are the ones that impact the actual business. They are indirectly related to the four other metrics that get everyone excited, which are likes, follows, comments and shares. (more…)
A time trap online is like chasing after pennies in the stock market. It is rewarding to a point, but after a while more effort is a waste of time.
Two real examples of websites with promotional value show how they can hurt the productivity of website publishers, managers and employees. (more…)
Social media marketing is a strategy that targets users of Facebook, Pinterest and other sites that allow people talk to each other online.
But maybe, just maybe, it misses the bigger picture and sends online marketers down the second-best path. (more…)
The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.
Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)
Social media is worth doing only if it results in converting likes or followers into some benefit for the business. The same can be said about email marketing.
That benefit can be in the form of website traffic, advertising clicks, ecommerce transactions, subscriptions, etc. (more…)
Tracking performance in social media accounts can range from a small effort to a big one.
Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)
The best Twitter marketing tips are simple to implement because Twitter itself is one of the simplest tools on the Internet.
Simplicity translates into less work, which leaves more time to focus on other activities. Less work also is important because, at least for some clients, Twitter delivers fewer results than other social media platforms. (more…)