Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
Online Audience Measurement: An Introduction
Online audience measurement is fundamental to managing and growing a website business.
Knowing your audience will improve your revenue and readership in short order. (more…)
Pages Per Visit Overlooked and Vitally Important
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)
Online Reporting and Analysis Improves with Multiple Sources
Online reporting and analysis is as simple or complex as an site manager chooses to make it. They are simple with a single, shallow analytics report or complex with reports from multiple sources.
An accurate view of a website audience often comes from more than one source. (more…)
80 /20 Rule Applies to Growing Content Page Views
Increasing content page views for a site depends on a handful of popular articles.
The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity. (more…)
How to Improve Bounce Rate with Analytics
A deep dive into site analytics can improve bounce rate, which is one of the best metrics for measuring how an audience interacts with a website.
Analytics are essential to understanding and attracting more visitors — and figuring out ways to get those visitors to come back again. (more…)
Simple Chart Puts Monthly Page Views into Context
A simple chart offers useful insights about monthly page views and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
Audience Geography Matters More Than Total Visits
An audience geography report in site analytics is a useful tool in identifying whether a site is reaching the right location of the right audience.
A local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 