Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
How to Archive a Website to Grow More Audience
Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)
How to Conquer Bounce Rate in Google Analytics
Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.
It also is a measure FOR Google to judge the value of the page to the user. The lower the bounce rate, the more useful the page and the site. (more…)
Launch New Content Management System with Extreme Caution
Launching a new content management system in place of another one is a path to greater online glory or a path to online obscurity.
The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)
Spread Online Marketing Tasks, Knowledge Among Staff
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.
The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.
A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.
But what if that person left the company? (more…)
Promise Media offers online business tips and best practices for content-rich websites. 