AdSense Matched Content Increases Page Views
AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.
What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement along with revenue? (more…)
Multiple Online Income Streams Build Business Success
Content websites that develop multiple streams of online income end up with better odds of meeting or even exceeding their advertising goals.
They also increase their odds of surviving as a business. (more…)
Online Advertising Companies: How They Work, Why They Matter
Online advertising companies specialize in promoting businesses by buying and placing ads for them on websites.
The goal is delivering for the client a return on investment based on certain business needs, such: (more…)
Maximizing Online Advertising Networks
Website publishers will find that online advertising networks are useful in generating revenue from unfilled adv inventory.
The sell rate of a website rarely reaches 100 percent, so what to do with the remaining inventory is a challenge. (more…)
10 Large Online Advertising Agencies and Networks
Online advertising agencies and networks take much of the work out of selling ads on a site. But like everything in life, it comes at a cost.
Companies that sell advertising for sites usually provide a piece of code that runs on the site and delivers performance information to the companies and their advertising clients. (more…)
Google Ad Trends Show More Growth at Softer Pace
Revenue for Google-owned sites is outpacing revenue for partner sites. © Promise Media LLC
Google reported fourth quarter 2014 results showing a 15 percent increase in revenue versus the same period the prior year.
For most businesses, a 15 percent growth would be good news. For Google, it was fairly good news. It did reveal that the company’s ability to grow online ad revenue is still running at a decent pace, but that pace is moderating somewhat.
Earnings were not as good. They declined slightly versus the prior year, while the operating income declined from 28 percent to 24 percent of revenue. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 