Google reported fourth quarter 2014 results showing a 15 percent increase in revenue versus the same period the prior year.
For most businesses, a 15 percent growth would be good news. For Google, it was fairly good news. It did reveal that the company’s ability to grow online ad revenue is still running at a decent pace, but that pace is moderating somewhat.
Earnings were not as good. They declined slightly versus the prior year, while the operating income declined from 28 percent to 24 percent of revenue. (more…)
One of the lesser known concepts in online advertising is yield optimization, which is a way of managing ad inventory to produce the highest average RPM or revenue per thousand impressions.
It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site.
The inventory that is left is an opportunity to make more money.
But the strategy is not simply about filling that leftover inventory with house ads, extra unpaid impressions for a client or even with a single remnant advertiser. (more…)
Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others.
WordPress is the world’s leading blogging software for some simple reasons: It is free, easy to install and easy to use. (more…)
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future of the product for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other Web sites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)
Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads.
Keywords create the foundation of the context.
That’s why the ad type is called, not surprisingly, contextual advertising.
The context of the page is formed by the major elements of that page — all related to search engine optimization. (more…)
The goal is delivering for the client a return on investment based on certain business needs, such:
The challenge is finding a company that delivers the best results. No medium in history is more measurable than the Internet. But the skill and experience levels of advertising companies vary greatly.
There are two types of advertising companies, and there are two paths for a business to work with them.
Whether or not the business works with an actual human being to place the ads will determine which type of company is used. (more…)