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Networks
AdSense

Maximizing Online Advertising Networks

Website publishers will find that online advertising networks are useful in generating revenue from unfilled adv inventory.

The sell rate of a website rarely reaches 100 percent, so what to do with the remaining inventory is a challenge. (more…)

Stored in Advertising and tagged , , ,



Content delivery network

What is CDN? It Might Make Site Faster – Or Not

Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.

The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)

Stored in Development and tagged , ,



AdSense Matched Content Increases Page Views

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement? (more…)

Stored in Advertising and tagged ,



AdSense CPM

Average AdSense CPM Depends on Category and Tactics

The average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.

It is against the terms of conditions for Google AdSense for any site publisher to disclose its click-through rates or other statistics about a site’s performance. (more…)

Stored in Advertising and tagged ,



Online advertising vendors

10 Large Online Advertising Agencies and Networks

Online advertising agencies and networks take much of the work out of selling ads on a site. But like everything in life, it comes at a cost.

Companies that sell advertising for sites usually provide a piece of code that runs on the site and delivers performance information to the companies and their advertising clients. (more…)

Stored in Advertising and tagged , ,



Google Ad Trends Show More Growth at Softer Pace

Google ad revenue trends

Revenue for Google-owned sites is outpacing revenue for partner sites. © Promise Media LLC

Google reported fourth quarter 2014 results showing a 15 percent increase in revenue versus the same period the prior year.

For most businesses, a 15 percent growth would be good news. For Google, it was fairly good news. It did reveal that the company’s ability to grow online ad revenue is still running at a decent pace, but that pace is moderating somewhat.

Earnings were not as good. They declined slightly versus the prior year, while the operating income declined from 28 percent to 24 percent of revenue. (more…)

Stored in Advertising and tagged ,




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