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Local online

How to Choose a Website Management Service

Business owners who hire a website management service to build or rebuild a website are not just making a product decision. They also are making a marketing decision.

The look and speed on the website have an impact on how much time a visitor spends on it, how often that visitor will come back and even if that visitor comes back at all. (more…)

Stored in Management and tagged ,



Website priorities

Website Goals Start With Free, Quick and Simple

The owner of any website should start with goals that focus on free, quick and simple ways to maintain a profitable operation.

The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)

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Website Promotion Adds Value to Local Business

Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.

But a business  owner with limited online experience may get disappointed when the money spent on a nice looking site doesn’t produce the desired result. (more…)

Stored in Marketing and tagged



Targeting

Local Online Marketing Strategy Depends on Careful Targeting

Local online marketing is successful when the effort focuses on a combination of careful targeting and cost efficiency.

Consistent effort also helps quite a bit.

Businesses that target locally come in two main flavors. They are either national companies with a local presence or local companies with of course just a local presence. (more…)

Stored in Marketing and tagged



Offline marketing tactics

Offline Marketing Tactics Add to Site Brand

A traditional small business can use offline marketing tactics to boost audience and revenue for its website.

Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print.  They often have many minor but still useful channels as well.
(more…)

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Targeted advertising

Use AdWords Geo Targeting to Keep Budgets Lean

Advertisers will find that AdWords geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.

Just about anyone can have a good reason to use the geo targeting capability. (more…)

Stored in Advertising and tagged ,



Local Online Advertising Goes Up for Grabs – Literally

Local online advertising is going up. It’s also up for grabs.

The battle has been fierce, and it is getting worse.

A report by Borrell Associates estimates that local advertising will increase to $132 billion in 2016.

Digital spending will make up about half of the total, followed by newspapers at 10 percent and TV stations at 9 percent, the report says.

Among digital advertising expenditures, targeted display ads will consume 70 percent of the total.

(more…)

Stored in Advertising and tagged




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