Website Goals Start With Free, Quick and Simple
The owner of any website should start with goals that focus on free, quick and simple ways to build and maintain a profitable operation.
The Internet is loaded with experts who talk about big ways of making money online. But they often leave out the cost and effort required to get there. (more…)
Local Website Promotion Adds Value to Business
Local businesses will find that effective website promotion adds new customers and strengthens relationship with existing ones.
But a business owner with limited online experience may get disappointed when the money spent on a nice looking site doesn’t produce the desired result. (more…)
Local Online Marketing Strategy Depends on Careful Targeting
Local online marketing is successful when the effort focuses on a combination of careful targeting and cost efficiency.
Consistent effort also helps quite a bit.
Businesses that target locally come in two main flavors. They are either national companies with a local presence or local companies with of course just a local presence. (more…)
Offline Marketing Tactics Add to Site Brand
Traditional small business find that offline marketing tactics are useful in boosting audience and revenue for their websites. And websites are helpful in return for the traditional small business.
Businesses have many priorities and distractions. Marketing is of course a priority. But businesses often think of major promotional channels such as online, radio, TV, cable and print. They often have many minor but still useful channels as well.
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Use Google Ads Geo Targeting to Keep Budgets Lean
Advertisers will find that Google Ads geo targeting is a great way to focus their efforts on niche audiences and use limited budgets efficiently at the same time.
Just about anyone can have a good reason to use the geo targeting capability. (more…)
Confidence Sells Local Online Advertising
Account executives who sell local online advertising have a major advantage. They know the market better than their national competitors who are trying to invade their turf.
If they already sell traditional media — TV, magazines, newspapers, radio, cable and outdoor — they have an even greater advantage because they have existing relationships within the market. (more…)
Local Online Advertising Goes Up for Grabs – Literally
Local online advertising is going up. It’s also up for grabs.
The battle has been fierce, and it is getting worse.
A report by Borrell Associates estimates that local advertising will increase to $132 billion in 2016.
Digital spending will make up about half of the total, followed by newspapers at 10 percent and TV stations at 9 percent, the report says.
Among digital advertising expenditures, targeted display ads will consume 70 percent of the total.
Promise Media offers online business tips and best practices for content-rich websites. 