5 Major Sites with Free Online Advertising
Local businesses will find numerous free ways to advertise online. How well they work depends on the audience size, the effectiveness of the free ad and other factors.
A review of five major sites that offer free advertising shows that they have several features in common — free basic contact information, a business description and at least one photo.
But some offer the ability to provide much more information and capabilities than others. (more…)
Retail Leads Online Advertising Budgets
The retail sector will lead the way in the U.S. in spending advertising money online in 2013, according to a new report from eMarketer.
Total digital ad spending will rise 14 percent this year after increasing 15 percent in 2012 and nearly 22 percent in 2011.
Out of that total, retail will spend the most at 22 percent of total digital ad expenditures.
“Nearly two-thirds of this retail spending will focus on direct response formats, such as search, mobile messaging, classifieds and directories, or lead generation,” eMarketer says. (more…)
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