Learn how to use online content marketing to build site SEO and audience.
Continuous news is a media concept that also works well with any small business with an online presence.
It requires a steady stream of site updates. But search engines respond with a steady stream of visits.
Think of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.
RRSS stands for Really Simple Syndication. And it is — a really simple way of distributing content throughout the Internet and getting more audience as a result. (more…)
Web content development is more than just the creation of material used on a site. It is thoughtful planning about how to get the greatest benefit out of that content.
Content is an item on a Web site that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer.
An item in a store must eventually go. It has to be sold because it occupies valuable space. If it doesn’t sell, the store naturally puts the item on sale and often keeps lowering the price until it is sold.
Good retailers usually make sure they have the right items within their inventory and have a decent track record of selling them, even though they don’t always get the price they want.
Web site content can sit there for a long time, even years, collecting page views and costing virtually nothing to occupy space on a server.
User generated content on a site starts with one simple decision, which is whether to moderate the content or let every single posting go live.
UGC requires moderation for sites that want to maintain a degree of credibility with their visitors.
Moderation typically is a process whereby a site editor reviews a posting before it goes live to make sure it stays within site ethical, legal and quality standards. (more…)
User-generated content adds value to a site, but it comes with disadvantages for advertising and marketing as well.
The term user-generated content is popular among media sites and closely tied to the hyperlocal concept.
It is helpful to understand that user-generated content is not new or innovative, nor did it originate with Web sites, but it is an important part of any online operation.
Content marketing is a method for distributing online content that contains a direct and measurable benefit for the core business.
The starting point often is a business that obviously or subtly sells products or services via the content itself. That’s an important distinction to make because traditional and digital media businesses also distribute online content with direct and measurable benefits to themselves. (more…)
Article marketing for SEO is a tactic that helps improve search engine results for a website’s most important keywords if it’s done carefully and done on high-quality sites.
In simple terms, it’s the practice of writing an article about your site and putting it on another site. (more…)