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Content marketing

Learn how to use online content marketing to build site SEO and audience.

Medium.com insights

Medium.com Stats Offer Same Critical Insight As YouTube

Medium.com is a major content site whose business model relies entirely on subscriptions. It doesn’t have a single advertiser on it.

The statistics page in a Medium account provides one compelling insight that has much in common with YouTube statistics. (more…)

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RSS marketing

RSS Marketing Expands Distribution Channels

Think of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.

RRSS stands for Really Simple Syndication. And it is —  a really simple way of distributing content throughout the Internet and getting more audience as a result. (more…)




Content marketing

Content Marketing Examples: Home Depot and Lowe’s

Content marketing is a method for distributing online content that contains a direct and measurable benefit for the core business.

The starting point often is a business that obviously or subtly sells products or services via the content itself. That’s an important distinction to make because traditional and digital media businesses also distribute online content with direct and measurable benefits to themselves. (more…)

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Spread Online Marketing Tasks, Knowledge Among Staff

Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.

The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.

A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.

But what if that person left the company? (more…)





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