Medium.com is a major content site whose business model relies entirely on subscriptions. It doesn’t have a single advertiser on it.
The statistics page in a Medium account provides one compelling insight that has much in common with YouTube statistics. (more…)
Online content development often becomes focused on what drives the most clicks to an article. But too much of a focus on clicks becomes pandering.
Pandering, which is often called clickbait in the online industry, undermines the credibility of a website. Visitors start to lose confidence in the quality of the site as a result. The practice is not much different than the old bait and switch technique. (more…)
An evergreen content strategy is a surefire way of building a site’s size, value and audience.
The term refers to articles that have a long shelf life. In other words, they may be just as useful to the reader a year from now than the day they were written. (more…)
Content marketing is a popular concept and an effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition: (more…)
Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
Continuous news is a media concept that also works well with any small business with an online presence.
It requires a steady stream of site updates. But search engines respond with a steady stream of visits.
Think of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.
RRSS stands for Really Simple Syndication. And it is — a really simple way of distributing content throughout the Internet and getting more audience as a result. (more…)