Learn how to use online content marketing to build site SEO and audience.
Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan
“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)
Cornerstone Content: Definition, Strategy and Tactics
Cornerstone content is a concept in SEO strategy that identifies and focuses on the most important pages of a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)
What Are Sponsored Posts and How to Use Them
Sponsored posts are a form of content marketing on a website. It involves an outside content provider who pays for the right to display their content.
That right includes several possible approaches to the content:
- The article promotes a product or service.
- The article promotes a company, such as an SEO agency.
- A link appears in the article to a product, service, company or individual.
What is Content Marketing, How it Differs from Marketing and PR
You may be wondering what makes content marketing unique from other forms of marketing?
The rise in content marketing has been astronomical but has left some people scratching their heads trying to understand it. What’s the difference between content and traditional marketing? Where does branded content fit into marketing efforts? (more…)
Effective Content Marketing Often Begins with a Question
Effective content marketing, like any type of content, often begins with a question.
The question doesn’t have to appear in the actual written content. Instead, the question should dominate the thought process that eventually leads to the article. The article should answer the question from every possible point of view. (more…)
Contextual Backlinks Improve Search Engine Optimization
Contextual backlinks is one of the most basic tactics in developing better search engine optimization.
Site publishers have total control over the backlinks on their own sites that go to important articles elsewhere on the site. They have less control over external backlinks. But they may have control over one or more external sites as well. (more…)
Continuous News Brings Steady Stream of Visits
Continuous news is a media concept that also works well with any small business with an online presence.
It requires a steady stream of site updates. But search engines respond with a steady stream of visits because they rank active sites higher in search results.
Promise Media offers online business tips and best practices for content-rich websites. 