Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
Online marketing for a website has the potential for greatness if the site itself is great.
The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)
Page usability is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing page usability leads to higher pages per visit and return visits. Higher pages per visit and return visits will produce more ad inventory, which then leads to more revenue. (more…)
Continuous news is a media concept that also works well with any small business with an online presence.
It requires a steady stream of site updates. But search engines respond with a steady stream of visits.
Think of RSS marketing as a niche promotional tactic that expands the distribution of a Web site’s content.
RRSS stands for Really Simple Syndication. And it is — a really simple way of distributing content throughout the Internet and getting more audience as a result. (more…)
Web content development is more than just the creation of material used on a site. It is thoughtful planning about how to get the greatest benefit out of that content.
Content is an item on a Web site that doesn’t necessarily have to be sold, thrown out or returned for some reason to a manufacturer.
An item in a store must eventually go. It has to be sold because it occupies valuable space. If it doesn’t sell, the store naturally puts the item on sale and often keeps lowering the price until it is sold.
Good retailers usually make sure they have the right items within their inventory and have a decent track record of selling them, even though they don’t always get the price they want.
Web site content can sit there for a long time, even years, collecting page views and costing virtually nothing to occupy space on a server.
User generated content on a site starts with one simple decision, which is whether to moderate the content or let every single posting go live.
UGC requires moderation for sites that want to maintain a degree of credibility with their visitors.
Moderation typically is a process whereby a site editor reviews a posting before it goes live to make sure it stays within site ethical, legal and quality standards. (more…)