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High Quality Article Marketing Still Helps Search Engine Results

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Article marketing for SEO is a tactic that helps improve search engine results for a Web site’s most important keywords if it’s done carefully and done on high-quality sites.

In simple terms, it’s the practice of writing an article about your site and putting it on another site.

The other site typically specializes in articles written specifically for promotional purposes. Three of the survivors are:

  1. HubPages.com
  2. EzineArticles.com
  3. GoArticles.com

Anyone interested in building site audience and search engine rankings to build their online business will go to one of these sites, sign up for an account and start writing.

Some of these sites require a minimum of 500 words per article, and some require much more.

Article Marketing Basics

The typical article consists of three elements:

  • The title (or headline)
  • The body
  • The resource box. The resource box usually includes a brief biography of the writer, plus one or two links back to the writer’s site (also known as link building).

When search engines discover a new article on these sites, they initially may rank it high in their results because of the size and importance of a site such as HubPages.

Like any other Web page, whether it gets a good ranking more and more depends on the quality of the article — length, grammar, originality, usefulness, photos and other factors.

The writer’s site gets value from the backlink, which in turn enhances the writer’s site in the search engine results. Uniqueness of the content improves the article’s ranking as well.

In addition, if the title, body and call to action in the resource box are good enough, visitors will click on that link and come to the writer’s site to check it out.

Getting More Clicks

The single most important part of the process is the title followed by the first paragraph. It is the title and description that are displayed by the article sites and the search engines.

If they are well-written, interesting or catchy, people will click on the title link, click on the site backlink and drive the articles higher in search results.

If they are sloppy or dull, people won’t click on them.

Be aware that it can take at least dozens of articles to make an impact.

It also takes patience and fine tuning the title, body and resource box if the article doesn’t produce any meaningful impact after several days.

Quantity Versus Quality

Besides learning the process, another consideration for writers is whether to focus on quantity or quality.

Which approach is better? Is it a large number of short and quick articles, or a small number of high-quality articles?

As the search engines have evolved their standards, it has become clear that quality matters more than quantity.

In fact, Google has announced it looks on mass producing articles for numerous article sites may trigger a ranking penalty.

So it’s far better to concentrate on writing high-quality articles for high-quality sites that have a good domain authority and growing traffic.

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