Learn AdSense tips that help improve total revenue and click rates.
Analytics Publisher Report Gives AdSense Insights
The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.
Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)
Google AdSense Suggestions Don’t Always Make Sense
Google AdSense periodically offers suggestions on how to improve AdSense performance. Unfortunately, AdSense suggestions aren’t always good ones.
Site publishers who use AdSense to make money should consider the suggestions carefully. Testing is critical in determining whether to continue using them. (more…)
AdSense Platform Revenue Hints at Better Site Design
Google AdSense platform revenue offers useful insights about how to improve a website design.
The platform revenue report breaks down revenue according to how much comes from desktop, laptop and mobile computers. The amount of revenue is not revealing because in each case it depends on the volume of traffic from each device. (more…)
Online Sales Report Gives 6 Insights for Success
Websites large and small benefit greatly from a good online sales report. It’s a high-yield tactic that requires little time and effort.
Even the smallest website will find useful insights from a simple report tracking sales performance. (more…)
Average AdSense CPM Depends on Category and Tactics
The average Google AdSense CPM is a subject of serious debate for webmasters all over the Internet, and the answers vary all over as well.
It is against the terms of conditions for Google AdSense for site publishers to disclose their click-through rates or other statistics about a site’s performance that produce the page and impression CPMs. (more…)
What is Page RPM? It Signals Chance for Revenue Growth
Page RPM or revenue per thousand page impressions is a publisher metric that measures revenue the way that CPM measures cost for advertisers.
The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000. (more…)
AdSense Matched Content Increases Page Views
AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.
What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement along with revenue? (more…)
Promise Media offers online business tips and best practices for content-rich websites. 