Heck, I didn’t used to know the answer myself. But I do now, and it reveals quite a bit about how and where ads perform best on a site.
It is stating the obvious — but it needs to be stated anyway — that the click-through rate is the ultimate quantifiable response measurement for a banner ad.
It is stating the well-known that click-through rates continue a downward trend because of ad blindness and the overwhelming volume of ads on an overwhelming volume of Web sites. (more…)
Combining the world’s most popular blogging software and the world’s biggest advertising network produces a lot of revenue for some bloggers and not much for many others.
WordPress is the world’s leading blogging software for some simple reasons: It is free, easy to install and easy to use. (more…)
AdSense earnings regularly go down for some sites and keep growing for others for many, many reasons. But some disturbing trends point to red flags about the future of the product for AdSense partners.
First, some background. Google AdSense is one of the greatest product developments on the Internet. The company brilliantly decided to expand its search advertising inventory by allowing other Web sites to publish its ads and split the revenue with a healthy 68 percent going to its publishing partners. (more…)
Google AdSense and similar advertising networks rely on the context of pages to deliver the best-performing ads.
Keywords create the foundation of the context.
That’s why the ad type is called, not surprisingly, contextual advertising.
The context of the page is formed by the major elements of that page — all related to search engine optimization. (more…)
The best online ad placement is an important consideration for any site with advertising accounts.
The site can have all direct sales clients or entirely Google AdSense.
Either way, the ad placement has a big impact on results for the advertiser and revenue for the site.
A site with poor ad placement runs the risk of losing direct sales accounts because of performance problems — especially if the campaign is based on CPM or cost per thousand.
It also will see much lower ad revenue from national networks such as Google AdSense because they have the means of tracking results.
If the results are poor, they will simply provide ads with a lower cost per click. (more…)