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AdSense

Learn AdSense tips that help improve total revenue and click rates.

Google AdSense Alternatives Often Bring 6 Added Risks

Google AdSense alternatives are popular with website publishers who have been rejected by AdSense or who are looking for new sources of revenue.

Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site. (more…)

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Website profit

Should You Sell Your Own Online Ads? 5 Questions to Answer

Website publishers who want to sell online ads should try to answer five questions before taking such a big step.

Many publishers reach a point where they wonder if they should sell online ads on their own websites. (more…)

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Google AdSense strategy

AdSense Ad Balance Improves Visitor Experience

The Google AdSense ad balance is a tool that controls the number of ads that appear on a website. It also improves visitor experience.

Site publishers can find the tool in their accounts by clicking on Ads and Ad Balance. They will see an interactive graphic that displays the percentage of potential ads and the estimated percentage of earnings. Underneath is a slider that controls the percentage of potential ads. (more…)

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AdSense link units

How to Get More Revenue from AdSense Link Units

AdSense link units are textual ads that fit in small spaces while delivering widely varying results.

They deliver different results because they work for some sites and not others. The site topic and geographical reach are factors that impact performance. (more…)

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Declining

AdSense Coverage Reveals Wasted Ad Inventory

Sites that rely on Google AdSense to fill ad inventory may find that the largest ad network on the planet isn’t so lucrative anymore.

Google built its giant ad network in part with the help of millions of partner websites. For many years, the search giant sold and shared ads on those partner sites and gave them 68 percent of the ad revenue. (more…)

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AdSense

Maximizing Online Advertising Networks

Website publishers will find that online advertising networks are useful in generating revenue from unfilled adv inventory.

The sell rate of a website rarely reaches 100 percent, so what to do with the remaining inventory is a challenge. (more…)

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Mobile web development

AdSense Reveals Negative Trend in Mobile Advertising

AdSense mobile ads provide great clues to the trends and the future of mobile advertising.

The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads. (more…)

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