Subject Index

1. Strategy

• Online marketing strategy in 800 simple steps
• Web site marketing plan – an outline for success
• Marketing mix enhances Web site strategy

2. Search Engine Optimization

• Keyword research
• URLs and file names
• Page / document SEO
  • Title tags
  • Meta description length
  • Meta description content
  • SEO for images
• Content writing SEO:  headline, body, image tag, caption

3. Link Building

• Develop a Link Building Strategy in 5 Steps
• One keyword strategy
• Why internal link building matters
• Manual link building

4. Social Media

5. Blogging

• Free site promotion — using blogs
• Best blogging platform for marketing
• Build blog SEO strategy around one link

6. Advertising

• Advertising models
• Pay per click budgets
• Online advertising rates
• Adwords strategy for beginners
• Search engine marketing tips
• Online advertising ROI
• Local online advertising

7. Content Marketing

• Content marketing strategy
• Make content marketing links contextual for SEO and clicks
• Web content development

8. Email Marketing

• Best practices: quality wins over quantity
• Marketing metrics
• How to increase open rates
• Targeted email marketing works great with 48% open rate

9. Branding

• Online brand marketing needs focus, consistency
• Offline marketing strategies build site brand
• Direct traffic builds site brand
• Brand builders sacrifice SEO for sake of site visitors

10. Web Analytics

• Online audience measurement: An introduction
• Analytics using multiple sources
• 4 useful tools for any site
• Conquer bounce rate in Google Analytics