Online marketing is remarkably complex because of the number and variety of tasks that a business has to perform.
Even Facebook by itself requires a depth of knowledge to make it a viable and impactful marketing tactic. Businesses must understand what to post, when to post, how to reach the most people, how to tag, what to understand in the analytics, etc. (more…)
Sitemap tools are simple methods for giving search engines more information about content on a website.
Search engines of course will spider a site on a regular basis. Google and Bing hit many sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)
The quality score of pay-per-click advertising on Bing and Google has a major impact on the cost, click rates and impression level for keywords.
Advertisers who buy ads on both search engines will have keywords ranked by their relevance with a score of 1 through 10. The higher the number, the greater the relevance. (more…)
Email marketing may not be as popular as it was in the past thanks to the growth of social media, but it still has a solid place in a website’s marketing efforts.
But like all marketing efforts, building and distributing an email newsletter takes time and effort that is becoming more stretched in a competitive environment. (more…)
A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Tracking performance in social media accounts can range from a small effort to a big one.
Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)
Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.
Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)