A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Tracking performance in social media accounts can range from a small effort to a big one.
Small efforts make sense for small businesses that simply don’t have the time, staff and budget to do any more. (more…)
One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.
Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly. (more…)
Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.
Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)
A simple chart offers useful insights about audience and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.
Google Search Console and Bing Webmaster Tools both provide a wide array of services that identify problems that hold a site back from higher rankings in search results. (more…)
Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.
The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)