Best Webmaster Tools Improve Search Engine Optimization
Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.
Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)
Simple Chart Puts Monthly Page Views into Context
A simple chart offers useful insights about monthly page views and revenue based on the time of the year.
Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)
What is a CDN? It Might Make Site Faster – Or Not
Some online experts say that a CDN or content delivery network will make a site load faster because of the way it retrieves data.
The actual answer is sometimes yes and sometimes no. It depends on the hosting environment, quality of the CDN, the amount of traffic a site receives, how well the site is already optimized for speed, and other important factors. (more…)
How to Archive a Website to Grow More Audience
Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)
Forum Websites Produce Postings But Fall Short on Revenue
Forum websites can generate high visits and page views from a core group of site visitors, but they also generate quite a few headaches.
Also known as message boards, forums come in two flavors: moderated and unmoderated. Moderated boards usually have a moderator who guides the direction of the discussion and sometimes even reviews the posting before it can go live. Visitors often have to register before posting.
Unmoderated boards allow anyone to post just about anything except for the usual list of dangerous or socially unacceptable behavior. They include vulgarity, threats, libel, etc. (more…)
Free Webmaster Tools Improve Site Results
The two major search engines as well as other sites offer free webmaster tools that make it easier to improve site performance.
Google Search Console and Bing Webmaster Tools both provide a wide array of services that identify problems that hold a site back from higher rankings in search results. (more…)
How to Use News RSS Feeds
The “antiquated” technology known as RSS feeds still has valuable uses in special situations for news and other content-oriented sites.
RSS may be antiquated to some because of the early days of online when RSS readers aggregated content from multiple sources and compiled them into one stream of news and headlines under an RSS reader. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 