Promise Media

Test Website Speed, Improve Results with 3 Free Tools

Stored in Website Development and tagged , ,

One of the easiest ways to build audience for a Website is by making it fast for desktop, tablet and mobile devices.

Testing website speed is an important task for publishers. Internet users have a high expectation of visiting a site that loads quickly.

If it doesn’t load quickly, they don’t hesitate to go somewhere else for what they want.

Analytic data since the beginning of browsers has proven this simple fact.

Visitors are more likely to make a return visit, share pages via social media and click on more pages while visiting if the site is quick.

But speed is often a matter of opinion — some people claim their site is fast when in fact it is not — so it makes sense to use tools that provide a comparison to other sites with objective data.

Three free online tools provide testing that scores a site based on speed and offer useful insights about how to improve performance at the same time.

Although search engines will list more than three, these tools dominate the crowd and are likely to stay around for a while.

PageSpeed test

PageSpeed provides the least information, but it is a useful source of mobile performance.

PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

PageSpeed is the most popular speed tool online because it was developed by Google, and when Google develops something, it gets a lot of attention and distribution.

Just like the Google search engine, PageSpeed has a simple interface. Enter the site address in the box and click on submit.

On the resulting page, first note two tabs right below the address box.

The first one is the mobile results because Google is emphasizing mobile development these days. It provides two different scores — one for speed and the other for user experience.

The second tab contains a desktop score. It provides just one overall number.

Some of the most common recommendations include:

  1. Defer the loading of javascripts.
  2. Reduce the file size of images.
  3. Minify (remove spacing) from stylesheets, javascripts and HTML.

Pingdom Tools

https://tools.pingdom.com/

Pingdom has captured a niche dedicated to tracking server performance. It provides reports on server response time and automated alerts via email or text messages when servers go down.

Its speed report provides much more detail than the one from Google including:

  1. An overview score, the number of files downloaded, the time it took to deliver the page and the size of the page in kilobytes.
  2. A waterfall on the first page of the report showing each and every file used to display the page, the size of the file and how long it takes to download it.
  3. A performance grade based on about a dozen different standards.
  4. A page analysis breaking down every element of the page into a set of categories, such as scripts, images and HTML.
  5. A history of the page performance if it has been analyzed in the past.

GTmetrix

https://gtmetrix.com/

This site provides reports from both Google’s PageSpeed and Yahoo’s YSlow, which is a speed test for anyone who wants to use it as an extension to their browser.

The site provides both a percentage grade and an alphabetical grade from A to E.

This test delivers the most information of the three sites as well as the most tips on how to improve performance.

Keep in mind that the resulting report will probably give a higher grade from PageSpeed than from YSlow, which has stricter standards.

GTmetrix site speed test

GTmetrix provides the most information and recommendations about site speed.

Putting the Results Together

Each of the three products has different strengths and weaknesses. It is best to use all three of them to gain different insights into how to improve site performance.

Be aware of the fact that they might provide recommendations that can’t be done for one reason or another.

It’s also possible to spend too much time trying to improve results. So focus on the most important recommendations with the highest or quickest paybacks.

2 Responses to “Test Website Speed, Improve Results with 3 Free Tools”

  1. Drago - Raleigh Durham SEO Web Designer Says:

    Good advice! With the google “speed” update that’s coming in July, we should all do our best to make sure our websites load as fast as possible. GTMetrix has been a great tool for us. Specifically, the waterfall feature has helped up the most to identify various issues. Cheers!

  2. Scott Bateman Says:

    I use the waterfall feature as well, especially for the first .html download speed as well as the size and speed of images and scripts. Thanks for the comment!

Make a Comment, Ask a Question


© 2007-2018 Promise Media LLC • ContactSubmissionsPrivacySitemap