Website Profit Starts with Solid Business Plan
Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.
Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)
Online Product Portfolio Defends Business Revenue
A portfolio of online products will protect a business if one product takes a dive while others keep performing well.
A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)
Website Value Depends on Accurate View of Profit
Website value is a popular topic on message boards around the Internet. The postings often focus on revenue as a way of establishing a site’s worth. But revenue by itself is misleading. Profit matters much more. (more…)
Cross Platform Publishing Adds Value to Content
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
It’s also another way of increasing the return on investment of the labor and any other costs that go into content. (more…)
About Us Pages Get Prominence, Demand Attention
“About Us” pages often receive high prominence in website navigation and architecture. They should, because About Us tells an important story about the site’s brand and mission.
Any credible website publishers who care about their brand and reputation want to put forth the best possible impression. A good About Us page is a small but important part of any website marketing strategy. (more…)
Online Subscription Strategy Demands High-Value Content
The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.
Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with early dialup services such as CompuServe and Prodigy. (more…)
Website Content Strategy Should Balance Desktop and Mobile
A website content strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.
Promise Media offers online business tips and best practices for content-rich websites. 