Online Business Success Demands Flexible Thinking
Success with an online business requires flexibility to survive and thrive beyond the five-year lifespan of most businesses.
In the 1980s, Compuserve was the dominant online business in access and content. It eventually failed. Then came Prodigy, which shot up and later fell into oblivion. (more…)
Online Advertising Models: CPC, CPM or CPA?
Online advertising models show up on websites in three important forms. They are cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).
Publishers and advertisers should know and consider all three depending on the situation. (more…)
Website Marketing Plan Increases Odds of Success
A website marketing plan can range from one page to dozens or even hundreds of pages. What matters most is the meat of it and the focus and execution of the most important elements.
What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)
Healthy Website Profit Begins with Gross Profit
Gross profit is a useful way of measuring the financial health of a website.
Yahoo Finance is an informative website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)
Successful Online Business = Product Quality + Audience Growth
Building a successful online business is similar to solving a set of math problems.
Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Then add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals website profit. (more…)
Online Video Strategy Can Boost Business or Weaken It
Businesses that develop an online video strategy may deliver a good return on investment of their time and money.
It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production and ensuring their widest possible distribution. (more…)
Best Online Marketing Strategy Starts with Detailed Plan
The best plan for an online marketing strategy is simple — but it may take 800 details to learn before developing it.
The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 