Successful Websites Combine 4 Online Business Models
Successful websites more and more need an online business model that merges four different value propositions.
A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)
‘Mobile First Strategy’ Depends on Site Analytics
When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?
The answer is yes and no. (more…)
Online Advertising Budgets Get Help From Simple Ratio
Website owners who develop online advertising budgets can use a simple ratio from newspapers and broadcasters that makes predicting revenue much easier.
Tradition media companies struggle with finding a rational way to set goals for their online advertising budgets. Online revenue is growing rapidly, and it’s also highly volatile.
Profitable Online Business Depends on Bonuses to Survive
A profitable online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.
This is especially true for business owners. If they defer money from during the year to the end of the year, they avoid the risks of unexpected downturns in revenue. They should take only the amount of salary they need to survive.
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone who focuses on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. But every campaign has varying degrees of response and branding. Some are mostly or entirely response oriented and others emphasize branding.
How to Price Ebooks for Maximum Profit (Part 2)
How to price ebooks may result in maximum sales and profit or squash both at the same time. The best ebook pricing strategy finds a balance between price and volume.
Ebook sales follow a fundamental rule of economics. The higher the price, the more likely the sales volume will slow or even decline. The lower the price, the more likely sales volume will increase. (more…)
Content Diversity Expands Site Audience Potential
Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.
Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 