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Strategy
Online newspaper

Online Subscription Strategy Demands High-Value Content

The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.

Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with services such as CompuServe and Prodigy. (more…)

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Leap

Healthy Online Business Depends on Bonuses to Survive

A healthy online business has more potential for staying healthy if it puts a heavy emphasis on bonuses rather than salaries.

Consider two scenarios with different approaches to paying the owner, the staff or both. (more…)

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Flexible

Online Business Success Demands Flexible Thinking

Success with an online business requires flexibility to survive and thrive beyond the five-year lifespan of most businesses.

In the 1980s, Compuserve was the dominant online business in access and content. It eventually failed. Then came Prodigy, which shot up and later fell into oblivion. (more…)

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Online Advertising Models: CPC, CPM or CPA?

Online advertising models show up on websites in three important forms — cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA).

Publishers and advertisers should know and consider all three depending on the situation. (more…)




Website Marketing Plan Increases Odds of Success

A website marketing plan can range from one page to dozens or even of pages. What matters most is the meat of it and the focus and execution of the most important elements.

What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)




website profit

Healthy Website Profit Begins with Gross Profit

Gross profit is a useful way of measuring the financial health of a website.

Yahoo Finance is a useful website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)

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Analytics

Site Analytics Reporting Demands Constant Improvement

A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)

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