User Engagement Attracts and Keeps Customers
User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
Online Brand Marketing Can Outperform SEO
Website publishers often overlook online brand marketing as a tactic because search engine optimization is so effective.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
Online Marketing Mix Enhances Site Strategy
An online marketing mix is a strategy that determines what kind of choices to make for building a website presence.
Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)
Site Navigation’s First Priority is Prominence
Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site.
The more prominent the navigation, the more likely people will click on the links. (more…)
Website Development is Foundation of Online Marketing
Website development is the cornerstone of online marketing. Online marketing has the potential for greatness if the site itself is great.
The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)
Online Exit Strategy Ensures Minimal Pain in Case of Failure
An online exit strategy ensures the least amount of pain in case a project or website doesn’t succeed.
Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)
Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan
“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 