Site Analytics Reporting Demands Constant Improvement
Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
How to Increase Page Views in 6 Steps
Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.
Page views serve as one of the most important metrics in achieving website success.
Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.) (more…)
CPM Advertising Costs, Examples and Strategy
CPM advertising is a pricing model based on cost per thousand ad impressions. It is especially common with online advertising.
It places a consistent payment rate on the number of times the ad is distributed, whether online or through traditional media. (more…)
4 Stages of Web Design and Development
Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)
Content Marketing Strategy Delivers 3 Benefits
Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
External Link Building Still Helps SEO Strategy
Building high quality external links is a tedious, often frustrating and sometimes rewarding job.
It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. And that assumes the site is willing to accept a request to link. (more…)
User Engagement Attracts and Keeps Customers
User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 