External Link Building Still Helps SEO Strategy
Building high quality external links is a tedious, often frustrating and sometimes rewarding job.
It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. And that assumes the site is willing to accept a request to link. (more…)
User Engagement Attracts and Keeps Customers
User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
Online Brand Marketing Can Outperform SEO
Website publishers often overlook online branding as a marketing tactic because search engine optimization is so effective.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
Online Marketing Mix Enhances Site Strategy
An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.
Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)
‘Mobile First Strategy’ Depends on Site Analytics
When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?
The answer is yes and no. (more…)
Website Menu’s First Priority is Prominence
Website menus get the same benefit from prominence as advertising, content, functionality or any other element on a site.
The more prominent the site navigation, the more likely people will click on the links. (more…)
Site Development is Foundation of Online Marketing
Online marketing for a website has the potential for greatness if the site itself is great.
The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 