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Strategy
smartphone

Google Analytics for Mobile: How-to and Best Practices

Google Analytics for mobile reports are incredibly useful for analyzing site trends and user behavior of people who visit with smartphones.

Mobile usage is skyrocketing and surpassing desktop. Any site that wants to capture more mobile visitors and maximize their experience should use mobile data in GA to see how to make improvements and where to make them. (more…)

Stored in Marketing and tagged , ,



Solo business

How to Start an Online Business and Succeed

Anyone who owns an online business for long enough will have a fairly low chance of success within five years of startup.

That’s not an opinion. Fifty percent of all businesses fail within five years, according to the Small Business Administration. Online businesses have even more intense competition that increase their risk of failure.

(more…)

Stored in Management and tagged ,



Money

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. (more…)




Blogging

Blog Content Strategy Includes Existing Posts

An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.

Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)




User engagement

How to Increase Website User Engagement

What is website user engagement? It is the ability of a website to involve, attract and keep a visitor on the site as long as possible.

Why does user engagement matter? It matters because the longer a user stays on the site, the more the user interacts with the site in a way that benefits the website. (more…)

Stored in Marketing and tagged ,



Website development

Website Development Plan Impacts Profit, Audience

A thoughtful website development plan matters to marketing, advertising and profit because of several important ways that users experience the site.

I’m often surprised at how many sites are built by competent developers who have great technical skills but limited marketing and advertising skills. (more…)

Stored in Development and tagged



Landing Page Optimization: A Fast and Simple Approach

Landing page optimization is a strategy of getting visitors to do something valuable when they first arrive at a single page on a website.

It’s hard enough just to get visitors in an online environment that is becoming more competitive all the time. (more…)

Stored in Marketing and tagged ,




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