A portfolio of online products will protect a business if one product takes a dive while others keep performing well.
A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)
Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.
Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)
An online company or operating unit with a five-year plan is simply trying to equal the average survival rate. That plan should have an exit strategy.
Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)
Website value is a popular topic on message boards around the Internet. The postings often focus on revenue as a way of establishing a site’s worth. But revenue is misleading. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
“About Us” pages often receive high prominence in website navigation and architecture.
It’s no surprise because any credible website publishers who care about their brand and reputation want to put forth the best possible impression. A good About Us page is a small but important part of any website marketing strategy. (more…)
The newspaper industry is a great example of how to implement an online subscription strategy. It’s also a great example of how not to implement it.
Online subscriptions have had a rocky lifespan. Some of us experimented with them for newspapers all the way back in the 1980s with services such as CompuServe and Prodigy. (more…)