User engagement is an important marketing strategy for online publishers who want to attract and keep customers of all types. It also builds brand.
Engagement opportunities exist in two forms: content and communications. Engagement environments exists in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
A website marketing plan can range from one page to dozens or even of pages. What matters most is the meat of it and the focus and execution of the most important elements.
What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)
Gross profit is a useful way of measuring the financial health of a website.
Yahoo Finance is a useful website for investors. It has financial data about the most successful Internet companies such as Google, Amazon and Ebay. (more…)
A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Building a successful online business is similar to solving a set of math problems.
Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals website profit. (more…)
Website profit requires good planning — even something as simple as one page — and consistently sticking to the plan. In some ways, planning is more important than revenue itself.