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Strategy
Money

Yield Optimization Increases Revenue with Leftover Ad Impressions

Yield optimization is one of the lesser known concepts in online advertising. It leads to higher revenue through better inventory management.

It starts with the basic idea that a site publisher or sales team may not be able to sell out 100 percent of all ad impressions on a site. Yield optimization also applies to sites that use only network providers such as Google AdSense.

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Blogging

Blog Content Strategy Includes Existing Posts

An effective blog content strategy should include a regular review of old posts to see which ones have value as evergreen content. They have great potential to attract even more.

Sometimes the best parts of a blog are overlooked by the blogger because they are old and forgotten posts. But that doesn’t mean the search engines have forgotten about them. (more…)




User engagement

How to Increase Website User Engagement

What is website user engagement? It is the ability of a website to involve, attract and keep a visitor on the site as long as possible.

Why does user engagement matter? It matters because the longer a user stays on the site, the more the user interacts with the site in a way that benefits the website.

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Stored in Marketing and tagged ,



Change

Website Content Plan Depends on Constant Change

A website content plan requires constant change if the site is meant to survive and succeed.

Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing. It is especially true in a dynamic and rapidly changing online environment.

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Stored in Management and tagged



Website development

Website Development Plan Impacts Profit, Audience

A thoughtful website development plan matters to marketing, advertising and profit because of several important ways that users experience the site.

I’m often surprised at how many sites are built by competent developers who have great technical skills but limited marketing and advertising skills. (more…)

Stored in Development and tagged



Landing Page Optimization: A Fast and Simple Approach

Landing page optimization is a strategy of getting visitors to do something valuable when they first arrive at a single page on a website.

It’s hard enough just to get visitors in an online environment that is becoming more competitive all the time. (more…)

Stored in Marketing and tagged ,



How to Increase Site Usability with Content Budgets

Site usability is a strategy that focuses on making a website useful to visitors. It is a combination of interesting content and appealing design.

Speed, navigation and visual appeal are common tactics that increase usability. But they mean nothing without plenty of good content. (more…)

Stored in Development and tagged ,




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