Online Video Strategy Can Boost Business or Weaken It

Businesses that develop an online video strategy may deliver a good return on investment of their time and money.

It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production  and ensuring their widest possible distribution. (more…)

A Google Plus Business Strategy in 5 Minutes a Week

The quickest route to online ruin is jumping into something too deeply — or not jumping in at all.

Sticking one toe in the water is a great way to find out if it is too hot, too cold or just right.

A Google Plus business strategy is a good example of this thinking. (more…)

Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

Site Development is Foundation of Online Marketing

Online marketing for a website has the potential for greatness if the site itself is great.

The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

How to Increase Website Page Views

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.)

Page views reveal how much of a site visitors consume. The more pages they consume, the more the visitors are demonstrating they like the site’s content and find it easy to find what they want. (more…)

Effective Online Advertising Delivers Measurable Results

Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.

The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)