Content Strategy Depends on Constant Change
A website content strategy requires constant change if that website is meant to survive.
Any business that does the same thing year after year and decade after decade has little chance of surviving, much less growing.
Online Advertising ROI: 3 Useful Metrics to Know
Online advertising ROI or return on investment is a major consideration for anyone focused on response rates more than branding.
Response and branding are the two primary benefits of any advertising campaign. (more…)
How to Price Ebooks for Maximum Profit (Part 2)
An ebook pricing strategy can result in maximum sales and profit or squash both at the same time.
Ebook sales follow a fundamental rule of economics. The higher the price, the more likely the sales volume will slow or even decline. The lower the price, the more likely sales volume will increase. (more…)
Content Diversity Expands Site Audience Potential
Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.
Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)
Online Product Portfolio Defends Business Revenue
A portfolio of online products will protect a business if one product takes a dive while others keep performing well.
A business that sells only one product takes on a great deal of risk. If cheaper products come along, competition increases or other changes impact the market, the business may get into serious trouble. Its future becomes doubtful. (more…)
Website Profit Starts with Solid Business Plan
Website profit require a thoughtful business plan — even something as simple as one or two pages — and consistently sticking with it. In some ways, planning is more important than revenue itself.
Classical management planning often includes eight major sections: vision, mission, values, strategies, goals, objectives, tactics and actions. (more…)
Online Exit Strategy Ensures Survival
An online company or operating unit with a five-year plan is simply trying to equal the average survival rate. That plan should have an exit strategy.
Everything is temporary. It’s the nature of the universe. It’s also the nature of people, companies, products and services. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 