Promise Media
Strategy
Online business success

Successful Online Business = Product Quality + Audience Growth

Building a successful online business is similar to solving a set of math problems.

Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Then add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals website profit. (more…)

Stored in Management and tagged



Online Video Strategy Can Boost Business or Weaken It

Businesses that develop an online video strategy may deliver a good return on investment of their time and money.

It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production  and ensuring their widest possible distribution. (more…)

Stored in Marketing and tagged ,



Best Online Marketing Strategy Starts with Detailed Plan

The best plan for an online marketing strategy is simple — but it may take 800 details to learn before developing it.

The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing. (more…)

Stored in Marketing and tagged



website content strategy

Best Website Content Strategy Produces Hefty Revenue

The best website content strategy produces more revenue and audience when it is both deep and broad.

“Content is King” is a well-known saying when online publishers debate how to succeed at growing profits and revenue. But the saying doesn’t really say much. (more…)

Stored in Development and tagged ,



Effective Online Advertising Delivers Measurable Results

Effective online advertising emphasizes both branding and response. Its effectiveness is highly measurable.

The branding part comes in the form of text and multimedia. The multimedia is a photo, graphic, audio, video, company logo or some combination of the above. (more…)

Stored in Advertising and tagged



Site analytics

Simple Chart Puts Monthly Page Views into Context

A simple chart offers useful insights about monthly page views and revenue based on the time of the year.

Just comparing the most recent month with the previous month is often misleading because it takes the numbers out of context. It also ignores factors that vary from month to month but often don’t vary from year to year. (more…)

Stored in Management and tagged , , ,



Business Productivity Separates Success From Failure

Business productivity helps Google, Facebook and other online companies succeed at what they do. Small websites can do the same.

Productivity is an old word in business. It’s another way of describing efficiency, especially cost efficiency. (more…)

Stored in Management and tagged ,




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