Promise Media
Strategy

How Many Ads Per Page? As Few As Possible

The number of online ads per page is a critical strategy issue for any website publisher.

For example, Google AdSense no longer has a limit to the number of ads per page. But ad-heavy sites lead to:

  • Slower page load
  • Fewer pages per visit
  • Fewer return visits
  • Visitors who leave a page before the ads even load
  • Declining clicks and impressions

(more…)

Stored in Advertising and tagged ,



Analytics

Site Analytics Reporting Demands Constant Improvement

Website analytics reporting for any business should offer the most important insights while keeping the process fast and simple. Prioritizing the massive data also is key.

Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and consuming will deplete a critical chunk of time. (more…)

Stored in Management and tagged , ,



Page views

How to Increase Page Views in 6 Steps

Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.

Page views serve as one of the most important metrics in achieving website success.

Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with sessions and users. (Google used to call them visits and unique visitors.) (more…)

Stored in Development and tagged ,



Web design stages

4 Stages of Web Design and Development

Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)




Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy promotes a website with content on other websites. The content published elsewhere usually links back to the parent site.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

Stored in Marketing and tagged , ,



External Link Building Still Helps SEO Strategy

External link building is an online marketing strategy that boosts search engine optimization for a site, although it has lost some impact in recent years.

It also is a tedious, often frustrating and sometimes rewarding job.

It is tedious because it takes a great deal of research to find a high-quality site and then a high-quality page on that site to place the link. And that assumes the site is willing to accept a request to link. (more…)

Stored in Marketing and tagged ,



User Engagement Attracts and Keeps Customers

User engagement is an important marketing tactic for online publishers who want to attract and keep customers of all types. It also builds brand.

Engagement opportunities exist in two forms: content and communications. Engagement environments exist in six or more online publishings platforms including websites, blogging, social media accounts, video accounts, advertising and email marketing. (more…)

Stored in Marketing and tagged , ,




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