A site analytics report for a small business should offer the most important insights while keeping the process fast and simple.
Productivity is a critical part of any business. A website report that is fast to build and simple to review improves productivity. A report that is complex and time consuming will deplete a critical chunk of time. (more…)
Building a successful online business is similar to solving a set of math problems.
Add product quality and product quantity to equal product growth. Add product growth and site promotion to get audience growth. Add audience growth to sales tactics to equal revenue growth. Revenue growth minus expense growth equals website profit. (more…)
Website profit requires good planning — even something as simple as one page — and consistently sticking to the plan. In some ways, planning is more important than revenue itself.
The best plan for an online marketing strategy is simple — but it may take 800 details to learn before developing it.
The actual total might not be 800, but it sure seems like it. The reason why is that online marketing is so much more complicated than offline marketing. (more…)
Businesses that develop an online video strategy may deliver a good return on investment of their time and money.
It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production and ensuring their widest possible distribution. (more…)
The quickest route to online ruin is jumping into something too deeply — or not jumping in at all.
Sticking one toe in the water is a great way to find out if it is too hot, too cold or just right.
A Google Plus business strategy is a good example of this thinking. (more…)
Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)