Thin Content Hurts Websites With Search Engines
Thin content puts a website at risk for poor indexing, weak rankings and wasted effort.
What is thin content? It is content with little or no benefit to the person who reads it. Search engines detect thin content by visitor response, the length of the article and other factors. (more…)
Why isn’t a page in the Google search index?
Why isn’t a page in the Google search index if it is available on a site?
Google search uses a crawling process that may find a page on a site but not put that page into its index. (more…)
Click Depth Impacts SEO, Users and Navigation
Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page.
For example, any pages with a link from the homepage have a click depth of one. Obviously, search engines have an easy time of reaching those pages if they begin indexing the site with the homepage. (more…)
How to Get Better Results from Google Images
Google images offer an opportunity for websites to benefit from the company’s image database.
Google has made a change to the Google Search Console that will help site publishers get better results from its image database.
Anyone who searches for images at images.google.com will see a display of five images per row. The maximum display size of those images is about 320 pixels wide and 200 deep. (more…)
Better SEO Results May Start with 1 Weak Page
Getting SEO results can be frustrating because the time and effort spent on a campaign may not lead to better rankings for the best pages on a site.
Instead, a weak page may end up with better rankings. (more…)
Landing Page Best Practices Convert More Visitors
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is a page where someone lands with their browser after they click on something such as a page on another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Website Marketing Plan Increases Odds of Success
A website marketing plan can range from one page to dozens or even hundreds of pages. What matters most is the meat of it and the focus and execution of the most important elements.
What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 