Google, Bing and other search engines have different schedules for how long it takes for them to index new websites.
Publishers of new websites naturally want to see their sites appear in search engines as soon as possible. (more…)
Some of the most valuable backlinks that build search engine optimization for a website are the ones that come from public relations.
The practice of public relations includes good relations with mainstream media. So it’s logical for website publishers to think about using PR to attract attention from media outlets such as newspapers, radio stations and TV stations. (more…)
Contextual backlinks is one of the most basic tactics in developing better search engine optimization.
Site publishers have total control over the backlinks on their own sites that go to important articles elsewhere on the site. They have less control over external backlinks. But they may have control over one or more external sites as well. (more…)
A periodic word count audit for SEO is a simple way to identify articles on a website that need help with search engine optimization.
SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. (more…)
Dofollow backlinks have at times a murky impact on site rankings in search engines. Other times, the impact is more clear.
This site recently received an important dofollow link from a large, fairly important and highly relevant website. The link revealed a few interesting insights. (more…)
Sitemap tools are simple methods for giving search engines more information about content on a website.
Search engines of course spider a site on a regular basis. Google and Bing hit sites multiple times throughout a day. The word “multiple” is usually an understatement. (more…)
The overwhelming dominance of Google in the online search environment creates both opportunities and threats to websites.
The opportunities exist because of Google algorithm changes. The threats also exist because of those changes. (more…)