Clickbaiting Tactics Mimic Traditional Media
Clickbaiting is an online term for a practice that has long been followed in offline traditional media.
The term has something of a negative connotation because the practice has been abused, but it is a legitimate means of attracting an audience if done correctly and ethically.
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Paid Search Advertising Brings Quick Profits, Narrow Margins
Paid search advertising via Bing, Google and other search engines is an easy path for driving audience, revenue and ideally some profits.
But sites often don’t make big profits that way because they underestimate the amount of labor involved on top of the actual ad costs. (more…)
Organic Search Optimization: Maximum Audience, Zero Cash
Organic search optimization is a refined and focused method for driving the maximum amount of audience to a website using the least amount of cash.
It increases the rankings of important pages on a site to the highest possible positions within search engines and get clicks without paying for them. (more…)
Author Marketing Impacts Search Engine Optimization
Online author marketing can improve search engine optimization simply by getting a name right.
I don’t mean the spelling of the name. I mean the uniqueness of the name. (more…)
Image Naming Strategy Enhances Search Engine Optimization
Image naming make an important contribution to search engine optimization, otherwise known as SEO.
Image file names help SEO for two important reasons:
- They signal to search engines something useful about the content on the page.
- Search engines will index the images in an image database. It may offer another source of traffic to a website from image database searchers.
Best Webmaster Tools Improve Search Engine Optimization
Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.
Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)
What are Long Tail Keywords? Meaning, Strategy and Examples
What are long tail keywords? They are phrases of two or more words that target popular searches in search engines.
By popular, we don’t necessarily mean the kinds of searches that total thousands or even hundreds of searches each month. That kind of volume does happen with long tail keywords. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 