Adding SEO to URLs may result in better search engine rankings. At the least, it tells search engines more about an article.
It also may lead to more clicks from search engine users.
Do a search on Google, Bing and Yahoo! and look at the results. All three show a similar display consisting of three elements — the document’s title, meta description and URL. (more…)
The reading ease of an article helps search engine optimization, according to industry rumor and some fairly valid testing.
No one likes to conduct business on the basis of rumor, but the underlying logic of the claim is sound. (more…)
Basic SEO tips are easy to implement on a website for publishers who don’t have time or expertise.
Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or a small online staff. (more…)
SEO writing is a strategy that focuses an article on its potential for higher rankings in search engines.
Writing content with search engine optimization mind is a craft that takes time to develop. Different writers have different backgrounds and training experiences. (more…)
A little keyword research for the sake of search engine optimization can prevent a disastrous waste of time on content development. Why write about something that no one will find or read?
Traditional media such as newspapers and TV stations create content based on experience, judgment and common sense. Effective online media creates content based in part on something else: SEO-based keyword research. (more…)
Search engine optimization is the single most important marketing tactic for an online brand that relies on organic promotion.
But is SEO always the most important tactic for every site and every situation? The answer is sometimes no. For some sites, online brand management is often important, especially if the site is an extension of an offline brand. (more…)
Website engagement is a goal as important as audience and revenue growth. The three goals are closely connected.
Increasing website engagement leads to higher pages per visit and more return visits. Higher pages per visit and more return visits will produce more ad inventory, which leads to more revenue. (more…)