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10 Basic SEO Tips Build Search Rankings

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Basic SEO tips
Basic SEO tips. © 2017 Scott Bateman

Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or small online staffs.

Effective search engine optimization (SEO) is not a one-time effort. Site owners need to spend as much time as necessary to get the maximum amount of audience from search engines.

For a big site that generates much business, a publisher or manager should integrate SEO into content activity every day on the site. For small sites that don’t update as often, SEO should be part of any content change.

Site owners and managers should review results at least monthly if not weekly. Those results should help them identify areas of weakness that require more effort and attention.

The following 10 SEO tips are the result experience, research and some widely accepted industry standards.

First 5 SEO Tips

If nothing else, busy people who manage websites in their spare time should focus first on the following five basic SEO tips.

1) Page title: Use specific keywords such as the topic, of course, but also possibly the site name (a branding opportunity) or even geographic location if the site is local. Put the keyword phrase first because it’s most important and the brand second.

For example, a furniture store in New Orleans with a page about sectional sofas might title the page, “New Orleans Sectional Sofas – Smith Furniture”.

As a general rule keep the title length to less than 55 characters including spaces.

Search engines usually bold the keywords that appear in the title if a searcher uses those keywords to find a relevant article.

Avoid using article words such as “a”, “an” and “the” because they are neither necessary or efficient with space. If necessary, use action verbs and put the topic as close to the start of the title as possible.

2) Meta description: Describe in less than 160 characters the content on the page. The meta description shows up in the code that displays the page. Search enginers capture it and display it along with the page title in search results.

Searchers usually click because of what they read in the title. But if the top three search results have similar titles, the search may read the descriptions underneath the titles. A good description increases the odds of getting a click.

In descriptions, use the subject keywords again. Search engines usually bold them, which is another chance to attract a click.

3) Page headline: A title appears in the page’s HTML source code for the sake of search engines. The headline appears at top of the article and is viewable by the public.

Titles and headlines are sometimes the same and sometimes not depending on the situation. A document title encourages searchers to click in results to visit the page. The headline encourages the visitor to start reading and keep reading.

The headline is another opportunity to use relevant keywords or variations on them.

4) Article keywords: Do match the content on the page to the keywords. Don’t try to capture traffic with inaccurate keywords. Don’t try to get better search engine rankings by using the keywords too many times (known as stuffing).

Use tools such as Google’s Keyword Planner to find good keywords to use on a site or page.

5) Anchor text: A good title draws visitors. A good headline encourages them to read the article. Links in the article encourage them to click into more pages on the site.

Links fill a website. The words that entice people to click on the links can impact how often people click on them.

Anchor text is the words in the links that go to a landing page. Think of the link not just as a link but another opportunity to use keywords.

5 More SEO Tips

6) Quantity of external links: The more outside sites link to a site, the higher the ranking. The faster the links are added, the higher still. Links from other sites on the same topic will increase rankings.

7) Quality of external links: Linking out to high-quality sites that are relevant is a signal that the article is the result of good research and contains quality information.

8) Content quantity and quality: The length of an article is a sign of its depth and authority. The quality of the article includes good grammar and credible information sources. Try to balance good, objective writing with intentional keywords in the content. Use and cite credible sources of information.

9) Quantity and quality of internal links: On-site or internal links make it easier for search engines to find a page. If the content is important and well done, it will result in higher engagement and more social shares, which are positive signals to search engines.

10) Age of site, link and document: All three add authority to search results. Search engines are in no hurry to index temporary content. Avoid deleting old pages if the content seems out of date. Instead, first try to update the page. It’s a simple fact that sites with more pages usually get more visitors. Bigger is better.

2 Responses to “10 Basic SEO Tips Build Search Rankings”

  1. Tyson F. Gautreaux Says:

    Thanks for such a informative post! Great writing and information! I will bookmark your site.

  2. 10seos Says:

    I know this is very old, but the tips are so helpful now also. Thanks for sharing and helping people who are in your field!

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