Marketing Strategists Take Advantage of Recessions
Online marketing strategists can find tactical advantage in any situation, including a major economic recession.
Of course, this assumes the business will survive the recession. It also assumes that owners and employees look for the opportunities that come with an economic downturn. (more…)
Broken Link Building Improves SEO With Little Effort
Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.
Advice on broken link building often overlooks one critical step in making it effective. The advice focuses on fixing external links that point to a site. That focus is only half the solution. (more…)
Content Marketing Strategy Delivers 3 Benefits
Content marketing strategy promotes a website with content on other websites. The content published elsewhere usually links back to the parent site.
For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)
Use SEO for Images to Boost Results
Using SEO for images is both simple and effective, although it isn’t the most important step in growing search engine optimization.
An image has three potential opportunities to use a naming convention of some kind — the image filename, the image title and the image alternative text (also known as the alt tag). (more…)
Why Internal Link Building Matters for SEO
Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.
It also improves navigation and increases important metrics such as pages per visit, time on site and user engagement. (more…)
SEO in Meta Description Sells a Page to Searchers
The meta description of an article is a chance to promote a page to searchers and use search engine optimization at the same time. It is a sales pitch to both people and search engines.
Google’s Search Console shows that a document that gets the top spot in search results can get a click rate of up to 40 percent or more. Second place has a steep decline, third sees even more decline and so forth. (more…)
Best Page Title Uses 4 Tactics for SEO
If there is any starting point for search engine optimization, it is with the page title. Adding SEO to a page title will boost the search rankings of a document with a minimal amount of effort.
How long does it take to write a sentence with less than 55 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 