HTML Anchor Links That Deliver Better Website Results
Best practices for HTML anchor links impact how often website visitors click on them. More clicks lead to more page views, return visits and website revenue.
Anyone who uses the Internet is well aware of anchor links. In simple terms, they are made up of text and code that encourage visitors to click on them. But a bad anchor link is a waste of time if it doesn’t get clicks. Clicks matter because they send important signals in search engine optimization in several important ways: (more…)
Alt Tags for Images Bring Useful SEO Benefits
Alt tags for images are important in some ways and unimportant in others.
Content management systems offer and encourage the use of alt tags. For example, WordPress has an alt tag box with every image. But the publisher has the option of using it or not using it. (more…)
SEO Tactics Decline While Online Branding Rises
SEO tactics that fail to keep up with search engines run the risk of shrinking or even failing. Although some tactics are no longer useful, site publishers can focus more on branding.
Many websites have declined or folded because of the way search engines have changed their approach to ranking sites in its search results. How they rank sites today is far different than how they ranked them 10 years ago.
Meta Description Length Impacts Search Click Rate
Meta description length can impact search engine results as well as how often searchers click.
Although search engines may use up to 155-160 characters, it doesn’t mean website publishers should write meta descriptions that long. Brevity has advantages. (more…)
Internal Linking for SEO Improves Page Ranking
Internal linking with SEO in mind is a surefire way of improving the ranking results of a page in search engines.
It is well known that Google in particular tracks the links coming into a site from external sources. But internal links also matter because they make pages easier to find. (more…)
How to Write Good Meta Descriptions for SEO
Writing good meta descriptions for search engine optimization is easy. The search engines themselves already have them.
Search engines originally used meta descriptions as abstracts in their search results. And many times they still do. But search descriptions are no longer always the same thing as meta descriptions. (more…)
Article Rewriting Improves SEO and Builds Audience
Article rewriting for SEO is a fast way to improve search engine optimization and user experience at the same time.
Imagine the possibilities with article rewriting: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 