Rel nofollow in the HTML coding of website pages is both a curse and blessing for search engine optimization.
It has made it much harder for spammers to get higher but bogus search engine rankings. At the same time, it has made it much harder for legitimate websites to get higher and legitimate search engine rankings. (more…)
Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)
Search engine rankings for high authority pages have gone from being largely predictable over many years to largely unpredictable. Abrupt changes are replacing gradual ones.
Consider a page with unique, highly targeted information that grabs the top spot in Google search results for 10 years straight. The content is so unique that the page has no competition. (more…)
Page freshness often leads to better numbers for both contextual advertising and search engine optimization.
The concept of page freshness may cover just about any element in an article or document including: (more…)
Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.
Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)
Effective content marketing, like any type of content, often begins with a question.
The question doesn’t have to appear in the actual written content. Instead, the question should appear in the thought process that eventually leads to the article. (more…)
Sometimes even a simple title change may lead to better search rankings and search engine optimization.
I have written thousands of articles over the years that have had varying degrees of success with search rankings. On busy days when I have been more focused on clients during my consulting work, I sometimes have written an article or article title in haste.
During occasional content audits, I look at old articles for ways to improve them. Those ways include better: (more…)