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Content Marketing Strategy Delivers 3 Benefits

Content marketing strategy is a plan for promoting site content by publishing similar content on other sites.

For example, a publisher or business owner has a website about lawn care. The revenue opportunity lies with selling grass seed, weed killer or other related products. (more…)

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Generic images

Use SEO for Images to Boost Results

Using SEO for images is both simple and effective, although it isn’t the most important step in growing search engine optimization.

An image has three potential opportunities to use a naming convention of some kind — the image filename, the image title and the image alternative text (also known as the alt tag). (more…)

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Broken link building

Broken Link Building Improves SEO With Little Effort

Broken link building is one of the easiest ways to improve a site’s profile in search engine indexes.

Advice on broken link building often overlooks one critical step in making it effective. The advice focuses on fixing external links that point to a site. That focus is only half the solution. (more…)

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Why Internal Link Building Matters for SEO

Internal link building often is overlooked as an important tactic for search engine optimization and creating a better site visitor experience.

It also improves navigation and increases important metrics such as pages per visit, time on site and user engagement. (more…)

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SEO

SEO in Meta Description Sells a Page to Searchers

The meta description of an article is a chance to promote a page to searchers and use search engine optimization at the same time. It is a sales pitch to both people and search engines.

Google’s Search Console shows that a document that gets the top spot in search results can receive a click rate of up to 40 percent or more. Second place has a steep decline, third sees even more decline and so forth. (more…)

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Search engine optimization

Best Page Titles Use 4 Tactics for SEO

If there is any starting point for search engine optimization, it is with the title of the page. Adding SEO to a page title will boost the search results of a document with a minimal amount of effort.

How long does it take to write a sentence with less than 55 characters including spaces? Not long at all. Thinking about what to write takes more time than the writing itself. (more…)

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Search engine optimization

Add SEO to URLs for Better Search Rankings

Adding search engine optimization to the URL of an article will encourage visits from search engines.

Do a search on Google, Bing and Yahoo! and look at the results. All three show a similar display consisting of three elements — the document’s title, meta description and URL. (more…)

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