Reviewing mobile site performance is a useful exercise in understanding results from the two largest search engines.
Sometimes the results reveal that Bing and Google have different levels of reach with mobile visitors and different ways of ranking search results. (more…)
Google search algorithms will choose to show in search results only one of two articles on the same site if they have some similar content. It proves that similar content is an important factor in search engine optimization.
The word “some” is in that sentence on purpose. The two articles don’t have to have all of their content similar or nearly the same. They can have even as little as a few sentences or paragraphs. (more…)
Sites that focus on both search engine optimization and advertising campaigns will find that making comparisons is a valuable exercise.
Each effort requires time, which means each effort costs money from the labor that goes into that time. So both need a return on investment. (more…)
Thin content puts a website at risk for poor indexing, weak rankings and wasted effort.
What is thin content? It is content with little or no benefit to the person who reads it. Search engines detect thin content by visitor response, the length of the article and other factors. (more…)
The overwhelming dominance of Google in the online search environment creates both opportunities and threats to websites.
The opportunities exist because of Google algorithm changes. The threats also exist because of those changes. (more…)
Google search uses a crawling process that may find a page on a site but not put that page into its index.
Why isn’t a page in the Google search index if it is available on a site? (more…)
Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page.
For example, any pages with a link from the homepage of a site have a click depth of one. Obviously, search engines will have an easy time to reach those pages if they begin indexing the site with the homepage. (more…)