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Webmaster tools

Best Webmaster Tools Improve Search Engine Optimization

Small site publishers can use webmaster tools from Google and Bing to manage all of their efforts with search engine optimization.

Many sites simply aren’t large enough to have a dedicated SEO expert on staff. They also don’t have enough money to hire an outside expert as a consultant. (more…)

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Long tail

What are Long Tail Keywords? Meaning, Strategy and Examples

What are long tail keywords? They are phrases of two or more words that target popular searches in search engines.

By popular, we don’t necessarily mean the kinds of searches that total thousands or even hundreds of searches each month. That kind of volume does happen with long tail keywords. (more…)

Stored in Marketing and tagged

SEO synonyms

Content Synonyms Almost As Important As Main Keyword Phrase

Content synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.

Good SEO requires identifying through effective research a keyword phrase that is both commonly used by searchers and an accurate description of an article’s main subject. (more…)

Stored in Marketing and tagged

Content marketing

Content Authority and Trust Depend on Journalism Rules

In an era of fake news, content authority and trust depend more than ever on a few basic journalism rules.

One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics.


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Bad SEO Brings Wrong Audience

Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.

An old saying goes, “Be careful what you wish for, you just might get it.” Bad search engine optimization falls into that category. (more…)

Stored in Marketing and tagged

Contextual advertising

Contextual Ads Need Help From Contextual Content

Contextual ads from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.

What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)

Stored in Advertising and tagged , , ,

Generic images

How to Optimize Images for Search Engine Optimization

Website publishers who optimize images for search engine optimization will find rewards from site visitors and search engines alike.

It is not enough that Internet access speeds are faster than ever. Even Google has found that a difference of as little as 300 milliseconds affects user perceptions of website speed. (more…)

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