Google Organic Search Brings Risks and Rewards
Google organic search comes with both rewards and risks. Taking too much advantage of the rewards also will drive up the risks.
I recently went shopping for a website to buy and found a listing for a site with 150,000 monthly unique visitors that had an interesting insight in its for-sale listing. (more…)
Search Engine Rankings Becoming More Unpredictable
Search engine rankings for high authority pages have gone from being largely predictable over many years to being more unpredictable. Abrupt changes are replacing gradual ones.
Consider a page with unique, highly targeted information that grabs the top spot in Google search results for 10 years straight. The content is so unique that the page has no competition. (more…)
Analytics Age Report Guides Content and Marketing
The Google Analytics age report offers insights about how to market a website and improve targeting for search engine optimization. It also may impact content.
For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)
Best Practices for Local Search Engine Optimization
The best practices for local search engine optimization become clear for anyone who pays attention to local newspapers and TV stations. Use plenty of places and zip codes.
Local newspaper and TV sites have many references to communities and institutions common to the area. (more…)
Landing Page Optimization: A Fast and Simple Approach
Landing page optimization is a strategy of getting visitors to do something valuable when they first arrive at a single page on a website.
It’s hard enough just to get visitors in an online environment that is becoming more competitive all the time. (more…)
Best Article Length for Search Engine Optimization
Writers often ask about the best article length for search engine optimization. The answer is a common one in website publishing: it depends.
A 2016 study from Backlinko.com of nearly 12 million Google search results found that the average article on the first page (10 results) had 1,447 words. (more…)
Top 10 Important SEO Techniques to Drive Organic Traffic in 2022
Credit: Mike Khorev
With the rise of innovative technologies, SEO is slowly evolving from its conventional definition and practices. Over the years, search engine algorithms have changed several times, and the ranking factors are no longer limited to keywords and backlinks. Here are the top 10 important SEO techniques to drive organic traffic in 2022.
1. Target long-tail keywords
Here are a few reasons why you should include long-tail keywords in your content:
- They’re more specific and have less traffic.
- You can rank for them faster as they are less competitive.
- The higher conversion rate.
There’s no doubt that using long-tail keywords can help you rank higher on Google, increase engagement and boost your sales, but how do you find these long-tail keywords? You can use tools like the Keyword Tool to generate a list of long-tail keywords that are relevant to your product or service. Free tools like Ubersuggest will also give you ideas on what people search online related to your products and services. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 