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Google Algorithm Changes Unhinge Site Audiences

The overwhelming dominance of Google in the online search environment creates both opportunities and threats to websites.

The opportunities exist because of Google algorithm changes. The threats also exist because of those changes. (more…)

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Search engine optimization

Why isn’t a page in the Google search index?

Google search uses a crawling process that may find a page on a site but not put that page into its index.

Why isn’t a page in the Google search index if it is available on a site? (more…)

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Click Depth Impacts SEO, Users and Navigation

Click depth is a navigation and user interface term that defines how many clicks a user needs to get to a specific page.

For example, any pages with a link from the homepage of a site have a click depth of one. Obviously, search engines will have an easy time to reach those pages if they begin indexing the site with the homepage. (more…)

Google images

How to Get Better Results from Google Images

Google has made a change to Google Analytics that will help site publishers get better results from its image database.

Anyone who searches for images at will see a display of five images per row. The maximum display size of those images is about 320 pixels wide and 200 deep. (more…)

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DuckDuckGo logo

DuckDuckGo Delivers Small But Growing Threat to Google and Bing

DuckDuckGo is starting to quack a lot louder at Google and Bing in the search engine market.

The privacy-focused search engine, which launched in 2008, recently announced it reached a new milestone of 30 million queries a day, according to its Twitter account. (more…)

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Basic SEO tips

10 Basic SEO Tips Build Search Rankings

Anyone looking for SEO tips about organic search will find an overwhelming number of suggestions online. Just a few guidelines are a good start for a busy business owner or small online staffs. (more…)

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Bing and Google Can See SEO Quite Differently

Bing and Google search algorithms are often baffling even to experts in part because they constantly change.

Search engine optimization is a challenge as a result. Although it’s possible to come up with general SEO guidelines, they are built on sand. They must evolve with time and a changing environment. (more…)

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