Done Carefully, Link Exchanges Build Audience Numbers
Link exchanges are a chess game that may increase a site’s audience and rankings with search engines for critical keywords.
But publishers need to implement them carefully to avoid penalties from the search engines. (more…)
High Quality Article Marketing Still Helps SEO Results
Article marketing for SEO is a tactic that writers and publishers use to distribute content to other websites.
The articles often have links back to the parent website or to the author’s profile on that site. Ideally, the link is “dofollow”, which passes along SEO value. Otherwise, it may generate clicks or a boost to the author’s or website’s brand and reputation. (more…)
Mobile Site Performance: Google Versus Bing
Reviewing mobile site performance is a useful exercise in understanding results from the two largest search engines.
Sometimes the results reveal that Bing and Google have different levels of reach with mobile visitors and different ways of ranking search results. (more…)
Google SEO Makes Tough Choice Between 2 Articles
Google search algorithms will choose to show in search results only one of two articles on the same site if they have some similar content. It proves that similar content is an important factor in search engine optimization.
The word “some” is in that sentence on purpose. The two articles don’t have to have all of their content similar or nearly the same. They can have even as little as a few sentences or paragraphs. (more…)
SEO Versus Advertising Gives Useful Insights
Sites that focus on both search engine optimization and advertising campaigns will find that making comparisons is a valuable exercise.
Each effort requires time, which means each effort costs money from the labor that goes into that time. So both need a return on investment. (more…)
DuckDuckGo Delivers Small But Growing Threat to Google and Bing
DuckDuckGo is starting to quack a lot louder at Google and Bing in the search engine market.
The privacy-focused search engine, which launched in 2008, recently announced it reached a new milestone of 30 million queries a day, according to its Twitter account. (more…)
Bing and Google Can See SEO Quite Differently
Bing and Google search algorithms are often baffling even to experts in part because they constantly change.
Search engine optimization is a challenge as a result. Although it’s possible to come up with general SEO guidelines, they are built on sand. They must evolve with time and a changing environment. (more…)
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