Link Building for SEO isn’t Dead; It’s Just Mostly Dead
The classic tongue-in-cheek movie Princess Bride has a scene that could easily apply to the life and death of link building for SEO.
Miracle Max: He probably owes you money huh? I’ll ask him.
Inigo Montoya: He’s dead. He can’t talk.
Miracle Max: Whoo-hoo-hoo, look who knows so much. It just so happens that your friend here is only MOSTLY dead. There’s a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there’s usually only one thing you can do.
Inigo Montoya: What’s that?
Miracle Max: Go through his clothes and look for loose change.
If you believe Google and Bing, link building for the sake of SEO is dead. Their search engine experts keep saying in public that sites should focus on building great content and forget about building backlinks. (more…)
Spread Online Marketing Tasks, Knowledge Among Staff
Knowledge is money, especially in a small organization where one individual knows almost everything about a particular set of tasks such as online marketing.
The U.S. has 6 million businesses with at least one employee in addition to the owner, according to the U.S. Census Bureau. Out of that total, about 60 percent have only one to four employees.
A small publishing company with a Web presence has little choice but to concentrate its marketing efforts in a small number of people. In many cases, it concentrates those efforts in one person.
But what if that person left the company? (more…)
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