Content Synonyms Almost As Important As Main Keyword Phrase
Content synonyms are so important to search engine optimization that they often can attract more search engine results than the main keyword phrase in an article.
Good SEO requires identifying through effective research a keyword phrase that is both commonly used by searchers and an accurate description of an article’s main subject. (more…)
Content Authority and Trust Depend on Journalism Rules
In an era of fake news, content authority and trust depend more than ever on a few basic journalism rules.
One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics.
Bad SEO Brings Wrong Audience to Websites
Bad SEO attracts a low-quality audience that can deliver weak revenue along with higher costs.
An old saying goes, “Be careful what you wish for, you just might get it.” Bad search engine optimization falls into that category. (more…)
Contextual Ads Need Help From Contextual Content
Contextual ads from Google AdSense will deliver high CPMs and click-through rates if they appear with content that provides the right context.
What are contextual advertising banners? They are ads whose subject matter is determined dynamically by the site content that surrounds it. (more…)
How to Optimize Images for Search Engine Optimization
Website publishers who optimize images for search engine optimization will find rewards from site visitors and search engines alike.
It is not enough that Internet access speeds are faster than ever. Even Google has found that a difference of as little as 300 milliseconds affects user perceptions of website speed. (more…)
What is Page RPM? It Signals Chance for Revenue Growth
Page RPM or revenue per thousand page impressions is a publisher metric that measures revenue the way that CPM measures cost for advertisers.
The metric is a simple formula that divides the amount of website revenue by the number of impressions, which also are divided by 1,000. (more…)
SEO Strategy Risks May Lead to Poor Results, Dashed Hopes
SEO strategy risks rise with competition, poor conversion rates and other possible outcomes.
Search engine optimization requires risk management like any other business initiative.
Managing expectations is one of the first steps in any risk management. (more…)
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