Promise Media
Analytics

Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics,  offers best tips and practices on how to read analytic reports and make useful website changes.

Website analytics

Website Frequency and Recency Climb with the Right Drivers

Google Analytics provides a report on website frequency and recency that reveals insights about the stickiness of a site’s traffic.

Frequency is the number of times a visitor comes to the site over a specific period of time. It is common to use a full month for the measurement. (more…)

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What is a Page View and Why Does It Matter?

What is a page view? A page view is a metric in website analytics. It measures a website visitor who views one page on that site.

The term is clear, but why it matters is much more complex. Understanding all of the factors that impact a page view can lead to more audience, more revenue and higher rankings in search engines. (more…)

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User registration and subscription

User Registration Strategy Builds Audience Insight for Advertisers

User registration is an opportunity to capture specific and useful information about visitors that will lead to a better product and more revenue.

Registration serves two purposes:

  1. Provide an extra revenue stream from people who pay for access.
  2. Acquire demographic, geographic and psychographic profiles of the users to create targeted advertising.

(more…)

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Analytics

Analytics Location Report Builds Geo Targeting Strategy

The Google Analytics location report is a useful tool in building conversions through geo targeting. It is especially useful in local search engine optimization.

What is local search engine optimization? It is a strategy whereby a business recognizes that it has customers only from a defined area. In the case of Google Analytics, the “local” areas are nation, state and city. (more…)

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Analytics Event Tracking Improves Site Navigation

Analytics event tracking can make a major impact on audience metrics such as page views, time on site and even return visits.

For example, website publishers can apply it to site navigation to see which links generate clicks and which don’t. (more…)

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Unique visitors

How to Understand Unique Visitors in Google Analytics

Unique visitors in Google Analytics, also known as “Users”, is an invaluable tool for measuring, tracking and understanding a site’s audience.

The official Google Analytics definition of this Web metric was: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”

(more…)

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smartphone

Google Analytics for Mobile: How-to and Best Practices

Google Analytics for mobile reports are incredibly useful for analyzing site trends and user behavior of people who visit with smartphones.

Mobile usage is skyrocketing and surpassing desktop. Any site that wants to capture more mobile visitors and maximize their experience should use mobile data in GA to see how to make improvements and where to make them. (more…)

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