A deep dive into site analytics can improve bounce rate, which is one of the best metrics for measuring how an audience interacts with a website.
Analytics are essential to understanding and attracting more visitors — and figuring out ways to get those visitors to come back again. (more…)
A local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.
A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach. (more…)
Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.
The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)
Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)
Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.
It also is a measure FOR Google to judge the value of the page to the user.
The lower the bounce rate, the more useful the page and the site.
The more useful the page and the site, the higher it should be ranked in Google. After all, Google wants people to find its search capability as a beneficial experience. (more…)
Web analytic insights are as simple or complex as an site manager chooses to make it — simple with a single, shallow analytics report or complex with reports from multiple sources.
An accurate view of a Web site audience often comes from more than one source.
Some marketers struggle with accurate data about their Web audiences because they use misleading software, interpret the numbers incorrectly or don’t spend enough time to understand them. (more…)
Changing a site’s content management system is the path to greater online glory or the path to online obscurity.
The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)