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Planet Earth

Audience Geography Matters More Than Total Visits

A local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.

A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach. (more…)

Stored in Online Marketing and tagged



Segments in Analytics Reveal Site Strengths, Weaknesses

Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.

The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)




Website archive

How to Archive Website for More Audience

Site publishers often don’t think about how to archive a website because they are too busy with other priorities.

Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)




Conquer Bounce Rate in Google Analytics

Bounce rate in Google Analytics measures the percentage of people who come to a page on a site and leave the site without clicking on another page.

It also is a measure FOR Google to judge the value of the page to the user.

The lower the bounce rate, the more useful the page and the site.

The more useful the page and the site, the higher it should be ranked in Google. After all, Google wants people to find its search capability as a beneficial experience. (more…)

Stored in Website Development and tagged



Web Analytic Insights Improve with Multiple Sources

Web analytic insights are as simple or complex as an site manager chooses to make it — simple with a single, shallow analytics report or complex with reports from multiple sources.

An accurate view of a Web site audience often comes from more than one source.

Some marketers struggle with accurate data about their Web audiences because they use misleading software, interpret the numbers incorrectly or don’t spend enough time to understand them. (more…)

Stored in Online Marketing and tagged



Content management systems

Change Content Management System with Extreme Caution

Changing a site’s content management system is the path to greater online glory or the path to online obscurity.

The decision to change a CMS brings with it a high risk of major problems that could result in a large decline in site audience and revenue. (more…)




Tackle Analytics Bounce Rate 1 Page at a Time

Analytics bounce rate

An analytics bounce rate like the one above should show a steady decline.

Bounce rate is an excellent way to measure the quality of a Web site from a product and user point of view.

It measures the number of times someone comes to the site from an external source, views one page and leaves again without clicking on any other pages.

Bounce rate is a common measure in online audience software such as Google Analytics. It can be found in GA at the site level by going to / Audience / Overview. It can be found at the page level by going to / Content / Site Content / All Pages.

The analytics bounce rate suggests that the page didn’t have relevant content and so the visitor left again. It also suggests that it might have had relevant content but didn’t give the visitor a good reason to hang around by clicking on something else.

(more…)

Stored in Online Marketing and tagged





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