Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
Annual Website Analytics Offer Most Important Insights
Annual website analytics are the most important and insightful analytics for all site publishers.
Analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)
Audience Segmentation Reveals Site Strengths, Weaknesses
Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.
By using this information, sites can develop content areas that have room for improvement with both audiences and search engines. (more…)
YouTube Impression Click-Through Rate
The YouTube impression click-through rate offers useful insights about the effectiveness of a video’s title, thumbnail image and text description.
The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)
Direct Traffic Offers Useful Metric for Website Brand
Direct traffic is often the second most important source for website audience after search engines. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Site Navigation’s First Priority is Prominence
Site navigation gets the same benefit from prominence as advertising, content, functionality or any other element on a site.
The more prominent the navigation, the more likely people will click on the links. (more…)
Use Google Analytics Goals to Sharpen Site Focus
The Google Analytics goals report is useful in helping anyone who wants to build an online business.
The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)
Return Visits Show How Much Audiences Value a Site
Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.
Visitor who come back to the site are indicating it has given them more than one reason to engage with it. With return visits, they bring the potential for more ecommerce and advertising sales, more email newsletter subscriptions and a stronger brand presence. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 