One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam.
Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers. (more…)
Annual website analytics are the most important and most insightful analytics for all site publishers.
Website analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Users in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.
The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”
Online audience measurement is fundamental to managing and growing a Web business.
Knowing your audience will improve your revenue and readership in short order. (more…)
Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)