Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
Beware Spambots That Ruin Analytic Numbers
Spambots are becoming a more common problem for sites because they can distort website analytics and mislead and deceive site publishers.
One of the most exciting experiences in online publishing is a spike in site traffic. One of the most discouraging experiences is the discovery that the traffic is spam. (more…)
Landing Page Best Practices Convert More Visitors
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is a page where someone lands with their browser after they click on something such as a page on another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Online Audience Measurement: An Introduction
Online audience measurement is fundamental to managing and growing a website business.
Knowing your audience will improve your revenue and readership in short order. (more…)
Pages Per Visit Overlooked and Vitally Important
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)
Online Reporting and Analysis Improves with Multiple Sources
Online reporting and analysis is as simple or complex as an site manager chooses to make it. They are simple with a single, shallow analytics report or complex with reports from multiple sources.
An accurate view of a website audience often comes from more than one source. (more…)
80 /20 Rule Applies to Growing Content Page Views
Increasing content page views for a site depends on a handful of popular articles.
The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity. (more…)
How to Improve Bounce Rate with Analytics
A deep dive into site analytics can improve bounce rate, which is one of the best metrics for measuring how an audience interacts with a website.
Analytics are essential to understanding and attracting more visitors — and figuring out ways to get those visitors to come back again. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 