The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Users in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.
The official Google Analytics definition of this Web metric is: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”
Google Analytics has a tool that is effective in helping anyone who wants to build an online business.
The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)
Online audience measurement is fundamental to managing and growing a Web business.
Knowing your audience will improve your revenue and readership in short order. (more…)
Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)
Increasing content page views for a site depends on a handful of popular articles.
The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity.
Many experiments have proven that a top-performing website doesn’t always need the most content. It simply needs great content that appeals to the largest number of visitors. (more…)