Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
Analytics Event Tracking Improves Site Navigation
Analytics event tracking can make a major impact on audience metrics such as page views, time on site and even return visits.
For example, website publishers can apply it to site navigation to see which links generate clicks and which don’t. (more…)
How to Understand Unique Visitors in Google Analytics
The “users” metric in Google Analytics, also known as unique visitors, is an invaluable tool for measuring, tracking and understanding a site’s audience.
The official Google Analytics definition of this Web metric wass: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”
Google Analytics for Mobile: How-to and Best Practices
Google Analytics for mobile reports are incredibly useful for analyzing site trends and user behavior of people who visit with smartphones.
Mobile usage is skyrocketing and surpassing desktop. Any site that wants to capture more mobile visitors and maximize their experience should use mobile data in GA to see how to make improvements and where to make them. (more…)
What Are Core Web Vitals? 4 Standards That Matter
Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.
The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)
What is Page RPM in Google AdSense?
Anyone new to the Google AdSense advertising network will eventually discover the importance of page RPM.
What is page RPM in Adsense? RPM stands for revenue per thousand impressions. In the case of page RPM, an “impression” is a page that a website visitor views. (more…)
Google Search Console Link Report Tips
Google Search Console has a link report that offers useful insights about both external and internal links.
The report is available on the left column near the bottom. It simply says “Links”. Click there to see four major reports: top external links, top internal links, top linking sites and top linking text. (more…)
How to Use the Google Analytics Sessions Report
The Google Analytics sessions report shows the number of visits to a website over a specific period of time by a group of users.
For example, John Smith visits a website while at work. He is one user and one session. He comes back later in the day at work. At that point, Smith is still one user, but now he has had two sessions. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 