Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
What is Page RPM in Google AdSense?
Anyone new to the Google AdSense advertising network will eventually discover the importance of page RPM.
What is page RPM in Adsense? RPM stands for revenue per thousand impressions. In the case of page RPM, an “impression” is a page that a website visitor views. (more…)
Google Search Console Link Report Tips
Google Search Console has a link report that offers useful insights about both external and internal links.
The report is available on the left column near the bottom. It simply says “Links”. Click there to see four major reports: top external links, top internal links, top linking sites and top linking text. (more…)
Analytics Age Report Guides Content and Marketing
The Google Analytics age report offers insights about how to market a website and improve targeting for search engine optimization. It also may impact content.
For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)
How to Understand Visits Versus Page Views in Analytics
Publishers who understand the difference between visits versus page views will gain a critical insight with website analytics.
Visitors “visit” a website one or more times. A “page view” is what the visitor sees via a browser. Visitors “view” one or more pages during a visit. (more…)
Annual Website Analytics Offer Most Important Insights
Annual website analytics are the most important and insightful analytics for all site publishers.
Analytic fanatics such as myself easily get caught up in how a day, week or month did compared to the previous day, week or month. (more…)
Audience Segmentation Reveals Site Strengths, Weaknesses
Audience segmentation in Google Analytics is useful in showing which parts of a site are strong and which parts are weak with audiences.
By using this information, sites can develop content areas that have room for improvement with both audiences and search engines. (more…)
YouTube Impression Click-Through Rate
The YouTube impression click-through rate offers useful insights about the effectiveness of a video’s title, thumbnail image and text description.
The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 
