Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)
Increasing content page views for a site depends on a handful of popular articles.
The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity.
Many experiments have proven that a top-performing website doesn’t always need the most content. It simply needs great content that appeals to the largest number of visitors. (more…)
A deep dive into site analytics can improve bounce rate, which is one of the best metrics for measuring how an audience interacts with a website.
Analytics are essential to understanding and attracting more visitors — and figuring out ways to get those visitors to come back again. (more…)
A local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.
A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach. (more…)
Google Analytics has a tool called “Segments” that is useful in showing which parts of a site are strong and which parts are weak with audiences.
The “Add Segment” button appears at the top of almost every report in the software. Look above the graphic and to the right on each report overview page. (more…)
Site publishers often don’t think about how to archive a website because they are too busy with other priorities.
Content is more than just publishing. It also requires management from the first word on the page to months and even years after the content goes on the site. (more…)