Use Analytics Goals to Sharpen Site Focus
Google Analytics has a tool that is effective in helping anyone who wants to build an online business.
The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)
Online Audience Measurement: An Introduction
Online audience measurement is fundamental to managing and growing a Web business.
Knowing your audience will improve your revenue and readership in short order. (more…)
Direct Traffic Results in Brand and Site Loyalty
Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
Pages Per Visit Overlooked and Vitally Important
Pages per visit is one of the most overlooked and under-discussed metrics in website analytics.
Most discussions about analytics focus on unique visitors, visits and page views. (more…)
80 /20 Rule Applies to Growing Content Page Views
Increasing content page views for a site depends on a handful of popular articles.
The great majority of views will take place among a great minority of pages. As a result, visitors state clearly they prefer quality over quantity.
Many experiments have proven that a top-performing website doesn’t always need the most content. It simply needs great content that appeals to the largest number of visitors. (more…)
How to Improve Bounce Rate with Analytics
A deep dive into site analytics can improve bounce rate, which is one of the best metrics for measuring how an audience interacts with a website.
Analytics are essential to understanding and attracting more visitors — and figuring out ways to get those visitors to come back again. (more…)
Audience Geography Matters More Than Total Visits
A local website publisher may get excited by 100,000 visits a month. But the excitement won’t last if half of those visitors aren’t local.
A national website publisher may get excited by 10 million visits a month. But again, the excitement dies quickly if half of those visitors aren’t from the nation the site is seeking to reach. (more…)
Promise Media offers tips, tactics and strategies for content-rich Web sites. 