Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics, offers best tips and practices on how to read analytic reports and make useful website changes.
How to Understand Unique Visitors in Google Analytics
Unique visitors in Google Analytics, also known as “Users”, is an invaluable tool for measuring, tracking and understanding a site’s audience.
The official Google Analytics definition of this Web metric was: “Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.”
Google Analytics for Mobile: How-to and Best Practices
Google Analytics for mobile reports are incredibly useful for analyzing website trends and user behavior of people who visit with smartphones.
Mobile usage is skyrocketing and surpassing desktop. Any website publisher who wants to capture more mobile visitors and maximize their engagement should use mobile data in Google Analytics to see how to make website improvements and where to make them. (more…)
What Are Core Web Vitals? 4 Standards That Matter
Core web vitals are Google standards that measure website user experience. The standards are First Contentful Paint, Largest Contentful Paint, First Input Delay and Cumulative Layout Shift.
The standard names are not intuitive, but the ideas behind them are important methods for increasing search engine optimization (SEO). (more…)
What is Page RPM in Google AdSense?
Anyone new to the Google AdSense advertising network will eventually discover the importance of page RPM.
What is page RPM in Adsense? RPM stands for revenue per thousand impressions. In the case of page RPM, an “impression” is a page that a website visitor views. (more…)
Google Search Console Link Report Tips
Google Search Console has a link report that offers useful insights about both external and internal links.
The report is available on the left column near the bottom. It simply says “Links”. Click there to see four major reports: top external links, top internal links, top linking sites and top linking text. (more…)
Analytics Age Report Guides Content and Marketing
The Google Analytics age report offers insights about how to market a website and improve targeting for search engine optimization. It also may impact content.
For example, the largest age range by far for this site is 25 to 34 years old. Even though the lone publisher and writer is much older than 34 years, the results aren’t surprising. The site is about online publishing, which is a popular career for the younger generation. (more…)
How to Understand Visits Versus Page Views in Analytics
Publishers who understand the difference between visits versus page views will gain a critical insight with website analytics.
Visitors “visit” a website one or more times. A “page view” is what the visitor sees via a browser. Visitors “view” one or more pages during a visit. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 