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Web analytics provide bloggers and businesses important insights about online audiences. This guide, with a heavy emphasis on Google Analytics,  offers best tips and practices on how to read analytic reports and make useful website changes.

Google Analytics goals

Use Google Analytics Goals to Sharpen Site Focus

The Google Analytics goals report is useful in helping anyone who wants to build an online business.

The Analytics goals report allows user to set specific goals for how visitors interact with a site. It also tracks how effectively the site delivers on those goals. (more…)

Stored in Development, Management and tagged

Online audience measurement

Return Visits Show How Much Audiences Value a Site

Return visits is an important metric in website analytics because it reveals the value of a site to its visitors.

Visitor who come back to the site are indicating it has given them more than one reason to engage with it. With return visits, they bring the potential for more ecommerce and advertising sales, more email newsletter subscriptions and a stronger brand presence. (more…)

Stored in Marketing and tagged

Website analytics

How to Understand Sessions in Google Analytics

Sessions in Google Analytics is a report that shows the number of visits to a website over a specific period of time by a group of users.

In GA, a “user” is a person. That person “visits” a website for a “session”. So visits and sessions mean essentially the same thing. They both track the same event. (more…)

Stored in Development and tagged

Smart phone

Google Analytics Mobile Report Requires Careful Takeaways

The Google Analytics mobile report defines mobile in ways that are open to misinterpretation because of how it defines mobile.

It creates questions about the relative importance of mobile and how fast mobile audiences are climbing for certain websites. (more…)

Stored in Marketing and tagged ,

PageSpeed Insights

Google Adding New Features to PageSpeed Insights

Google is adding new features to PageSpeed Insights that the company hopes will make the analytic tool easier to understand.

What is PageSpeed Insights? It is an insightful report that strives to measure and rank websites according to Google performance standards. (more…)

Stored in Development and tagged

World map

Website Audience Geography Gives Voice to Content

Website audience geography is useful to know in developing more relevant content and better SEO profiles.

Two actual sites reveal some stark differences in the location of their visitors. One has 73 percent of its total audience from the United States. The other has only 37 percent from the U.S. (more…)

Stored in Development and tagged

Analytics Publisher Report Gives AdSense Insights

The “Publisher” report in Google Analytics is a useful tool for website publishers who use AdSense and want to maximize the potential revenue.

Google doesn’t offer much detail about the existence of the report. The report is available by going to Behavior / Publisher in Analytics. (more…)

Stored in Marketing and tagged , ,

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