The best promotional banner ads market an online business with a mix of branding and response.
Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)
Pay per click marketing requires a return on investment like any other promotional channel. But what is the right ROI?
A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. To cut to the chase, it says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)
User-generated content adds value to a site, but it comes with disadvantages for advertising and marketing as well.
The term user-generated content is popular among media sites and closely tied to the hyperlocal concept.
It is helpful to understand that user-generated content is not new or innovative, nor did it originate with Web sites, but it is an important part of any online operation.
Many Web sites have been damaged and in some cases have been sold or folded because of the way Google has changed its approach to ranking sites in its search results.
The impact has altered the way sites approach search engine optimization tactics.
This article is not an analysis of the Google search algorithm and how a site can manipulate results in the world of Panda, Penguin, Hummingbird and other Google search initiatives.
Instead, it focuses on one consequence in particular and what to do about it, starting with content quality. (more…)
Automation can save time and increase ROI.
Companies everywhere are dedicating greater resources to social media such as Facebook and Twitter.
The fact that Facebook has the largest audience of any Web site in the world is part of the allure.
Another part is how easily Facebook services integrate into another Web site.
A Facebook marketing strategy provides at least four measurable benefits — likes, shares, comments and Web site visits. Together, these four metrics contribute to brand engagement.