Develop online brand management strategies and tactics with a multi-channel approach to promotion.
Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan
“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)
Successful Websites Combine 4 Online Business Models
Successful websites more and more need an online business model that merges four different value propositions.
A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)
About Us Pages Get Prominence, Demand Attention
“About Us” pages often receive high prominence in website navigation and architecture. They should, because About Us tells an important story about the site’s brand and mission.
Any credible website publishers who care about their brand and reputation want to put forth the best possible impression. A good About Us page is a small but important part of any website marketing strategy. (more…)
Offline Marketing Tactics Add to Site Brand
Traditional small business find that offline marketing tactics are useful in boosting audience and revenue for their websites. And websites are helpful in return for the traditional small business.
Businesses have many priorities and distractions. Marketing is of course a priority. But businesses often think of major promotional channels such as online, radio, TV, cable and print. They often have many minor but still useful channels as well.
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Facebook as a Marketing Tool: Branding Versus Response
Facebook as a marketing tool is a struggle between branding and response. Its usefulness varies widely from one company page to another and especially from one industry to another.
The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing. (more…)
Brand Your Business With Banner Ad Promotions
The best banner ad promotions market an online and offline business with a mix of branding and response.
Promoting an online or offline business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)
Track Pay Per Click ROI with 2 Simple Metrics
Pay per click ROI requires a successful payback like any other promotional channel. But what is the right return on investment?
A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. It says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 