Online Brand Management
Promise Media
Brand

Develop online brand management strategies and tactics with a multi-channel approach to promotion.

Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

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Online branding

Discover Online Brand with Simple Search Term

Traditional media has powerful online brands and give simple lessons on how to build and keep them powerful. Search engine statistics reveal the power of those brands. (more…)

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Online brand marketing

Online Brand Marketing Needs Focus, Consistency

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)

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Site Development is Foundation of Online Marketing

Online marketing for a website has the potential for greatness if the site itself is great.

The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)

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Strategy

Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan

“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.

In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)

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Successful Websites Combine 4 Online Business Models

A successful website more and more needs an online business model that merges four different value propositions.

A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)

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Offline marketing tactics

Offline Marketing Tactics Add to Site Brand

A traditional small business can use offline marketing tactics to boost audience and revenue for its website.

Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print.  They often have many minor but still useful channels as well.
(more…)

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