Online marketing for a website has the potential for greatness if the site itself is great.
The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)
“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.
In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)
A successful website more and more needs an online business model that merges four different value propositions.
A value proposition creates value for both the business and the customers of that business. In an online environment, any business finds value in one of four broad ways: (more…)
A traditional small business can use offline marketing tactics to boost audience and revenue for its website.
Businesses have many priorities and distractions. Marketing is of course a priority, but businesses often think of major promotional channels such as online, radio, TV, cable and print. They often have many minor but still useful channels as well.
“About Us” pages often receive high prominence in website navigation and architecture.
It’s no surprise because any credible website publishers who care about their brand and reputation want to put forth the best possible impression. A good About Us page is a small but important part of any website marketing strategy. (more…)
Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.
The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.
Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)