Online Brand Management
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Facebook as a Marketing Tool: Branding Versus Response

The dent in the wall of my office comes from beating my head against it over the use of Facebook for marketing.

Facebook as a marketing tool is a struggle between branding and response. Its usefulness seems to vary widely from one company page to another and especially from one industry to another. (more…)

Stored in Online Marketing and tagged ,



Direct traffic

Direct Traffic Results in Brand and Site Loyalty

Direct traffic may be the second most important source for Website audience after search engines and SEO. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

Stored in Online Marketing and tagged ,



Online Brand

Building Brand Online May Require SEO Sacrifice

Search engine optimization is the single most important marketing tactic for sites that are pure Web brands and that rely on organic promotion.

But is SEO always the most important tactic for every site and every situation? The answer may be no. For some sites, online brand management is more important. (more…)

Stored in Online Marketing and tagged ,



Site development

Site Development is Foundation of Online Marketing

Online marketing for a website has the potential for greatness if the site itself is great.

The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)




Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a Web presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

Stored in Online Marketing and tagged ,



Online brand marketing

Online Brand Marketing Needs Focus, Consistency

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)

Stored in Online Marketing and tagged



Online brand marketing

Brand Your Business With Promotional Banner Ads

The best promotional banner ads market an online business with a mix of branding and response.

Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

Stored in Online Advertising and tagged , ,





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