Develop online brand management strategies and tactics with a multi-channel approach to promotion.
Website publishers often overlook online brand marketing as a tactic because search engine optimization is so effective.
It’s true that pure Web brands in particular may get up to 90 percent or more of their total traffic from organic search results. (more…)
Direct traffic is often the second most important source for website audience after search engines. However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)
An online marketing mix is a strategy that determines what kind of choices to make for building a website presence.
Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)
Traditional media has powerful online brands. They offer simple lessons on how to build and keep them powerful. Search engine statistics reveal the power of those brands. (more…)
Mozilla, Mastercard, McDonald’s are all companies that have been around for decades. And by now, their logos are recognizable from miles away. But that doesn’t mean they have remained the same ever since their inception.
In fact, each of these companies switched up their corporate image throughout the years. (more…)
Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.
Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)
Website development is the cornerstone of online marketing. Online marketing has the potential for greatness if the site itself is great.
The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)