Promise Media
Brand

Develop online brand management strategies and tactics with a multi-channel approach to promotion.

Direct traffic

Direct Traffic Offers Useful Metric for Website Brand

Direct traffic is often the second most important source for website audience after search engines. However, it doesn’t get that kind of respect.

How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often. (more…)

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Online marketing mix

Online Marketing Mix Enhances Site Strategy

An online marketing mix is a strategy that determines what kind of choices to make for building a website presence.

Marketing mix is a concept with a long history in business. It usually includes four Ps: (more…)

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Online branding

Research Online Brands with Simple Search Term

Traditional media has powerful online brands. They offer simple lessons on how to build and keep them powerful. Search engine statistics reveal the power of those brands. (more…)

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Rebrand

How to Successfully Rebrand Your Business

Mozilla, Mastercard, McDonald’s are all companies that have been around for decades. And by now, their logos are recognizable from miles away. But that doesn’t mean they have remained the same ever since their inception.

In fact, each of these companies switched up their corporate image throughout the years. (more…)

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Online brand marketing

Online Brand Marketing Needs Focus, Consistency

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)

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Website Development is Foundation of Online Marketing

Website development is the cornerstone of online marketing. Online marketing has the potential for greatness if the site itself is great.

The world’s best paint job on a car won’t matter if the car doesn’t run well. An amazing new 55-inch TV with the latest color, HD and other advances isn’t worth much if the programming stinks. (more…)

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Strategy

Online Marketing Strategy: 3 Goals, 8 Tactics and 1 Solid Plan

“Online marketing strategy” is a popular phrase that is used to describe ways of generating large amounts of traffic to a website.

In the business world, the words strategy and tactics are often mixed together. Sometimes they are mixed together so tightly that the meaning of one is almost the same as the other. (more…)

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