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Online brand marketing

Online Brand Marketing Needs Focus, Consistency

Online brand marketing needs focus and consistency for a long time before a website reaches a key goal — a growth in return visits.

Return visits grow when people start coming to the site by entering the address directly in their browser address window, entering a version of it in search engines or saving it in their bookmark list. (more…)

Stored in Online Marketing and tagged
Online brand marketing

Brand Your Business With Promotional Banner Ads

The best promotional banner ads market an online business with a mix of branding and response.

Promoting an online business is not entirely about pay per click advertising, which in the case of the search engines emphasize text ads. (more…)

Stored in Online Advertising and tagged , ,

Discover Online Brand with Simple Search Term

Online brandTraditional media has powerful online brands and give simple lessons on how to build and keep them powerful.

During my work on large newspaper and TV station websites, I was surprised at what I discovered in analytic software about the ways people went to those sites. Some of them had been around for many years and were getting more than 1 million unique visitors a month.

It was no surprise that these sites attracted major amounts of traffic from search engines. The surprise was how people used those search engines to reach the sites. (more…)

Stored in Online Marketing and tagged
Facebook logo

How to Get Facebook Fans: A Simple Approach

Getting Facebook fans isn’t that difficult for anyone with a small to medium-sized business.

But it is the cornerstone of a social media marketing strategy, which is valuable to any businesses seeking new ways to promote themselves online. (more…)

Stored in Online Marketing and tagged ,

Track ROI for Pay Per Click with 2 Simple Metrics

Pay per click marketing requires a return on investment like any other promotional channel. But what is the right ROI?

A report from The Nielsen Company indicates that online advertising has the highest ROI of any medium. To cut to the chase, it says that the short term ROI on all channels is 109 percent and for online it is 218 percent. (more…)

User-Generated Content Can Hurt Site Image

User-generated content adds value to a site, but it comes with disadvantages for advertising and marketing as well.

crowd

The term user-generated content is popular among media sites and closely tied to the hyperlocal concept.

It is helpful to understand that user-generated content is not new or innovative, nor did it originate with Web sites, but it is an important part of any online operation.

(more…)

Online Marketing Strategy – 3 Goals, 8 Tactics and 1 Solid Plan

“Online marketing strategy” is a popular phrase that often is used to describe ways of generating large amounts of traffic to a Web site.

In the business world, the words strategy and tactics are often used together and sometimes mixed together so tightly that the meaning of one is almost the same as the other.

Let’s take a shot at what online marketing strategy really means and how it can be used to grow a Web-based business. (more…)


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