The YouTube impression click-through rate offers important information about the effectiveness of a video’s title, thumbnail image and text description.
The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)
Video producers who rely on YouTube’s “suggested videos” feature will find it is more risky to getting viewership than the search feature.
Suggested videos is the name YouTube uses in its analytics report to describe a major source of traffic to videos on the site. That source appears on the right side of the page for desktop browsers when a viewer displays a video. (more…)
A well-written YouTube description has a major impact on how many site visitors find and view a video.
The Google search engine has evolved into a maze of algorithms that have made traditional search engine optimization much harder to implement. Fortunately, YouTube search optimization is not nearly as complex. It also seems to defer more heavily to a few standard SEO rules. (more…)
A YouTube channel publisher can look at metrics only once a month and still gain important insights.
A small business or website publisher may have an equally small video channel and not enough free time to publish or track the channel daily or weekly. Still, some channels offer value without having dozens, hundreds or thousands of videos. (more…)
Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.
Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post. (more…)
Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.
The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)
YouTube watch time is a critical measure in getting the best performance for search rankings and suggested videos.
Watch time is a measure in minutes for both individual videos and the video channel. YouTube favors high watch time numbers because it keeps visitors on the site longer. Visitors who are on the site longer view more ads. (more…)