YouTube clearly rewards video quality more than video quantity. That reward system differs from what Google does with search.
Google and other major websites reward new content. For example, Google AdSense will often have more clicks and a higher RPM (revenue per thousand impressions) when a site posts new content versus a site that doesn’t. (more…)
Websites offer many tips about how to get more YouTube subscribers for a video channel, but only a handful of tips actually matter.
Even more so, getting subscribers doesn’t require much effort. The real effort goes into the videos that attract subscribers. (more…)
Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.
They also enhance the quality of the experience for any visitor on a website. (more…)
Businesses that develop an online video strategy may deliver a good return on investment of their time and money.
It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production and ensuring their widest possible distribution. (more…)
The YouTube translator tool gives businesses a way to reach a wider international audience for their videos.
The output of the tool is no different than closed captions on a TV. A video with an English speaker will attract English-speaking audiences, but obviously it won’t attract non English speakers. (more…)
The starting point for video marketing production is as simple as taking photos with a digital camera.
A “movie” is a continuous series of images. When most people think of the word movie, they think of what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)
The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)