A YouTube channel publisher can look at metrics only once a month and still gain important insights.
A small business or website publisher may have an equally small video channel and not enough free time to publish or track the channel daily or weekly. Still, some channels offer value without having dozens, hundreds or thousands of videos. (more…)
The YouTube monetization rate has much to do with the financial success or failure of a video channel for anyone who wants to make money from it.
Monetization determines whether a video gets any ads, how many ads it gets and the rate of revenue the ads produce. (more…)
Google is filled with suggestions from experts on how to get more YouTube subscribers. But sometimes getting more is a waste of time.
Increasing the number of subscribers is usually a benefit for YouTube publishers. Subscribers offer a chance at more easily getting repeat visitors because of notifications about a new video. It’s just like Facebook page likes who get a notification about a new post. (more…)
Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.
The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)
YouTube watch time is a critical measure in getting the best performance for search rankings and suggested videos.
Watch time is a measure in minutes for both individual videos and the video channel. YouTube favors high watch time numbers because it keeps visitors on the site longer. Visitors who are on the site longer view more ads. (more…)
YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.
On the main analytics page, scroll down to the list of the videos and click on the video title. The link goes to a metrics page for that one video. (more…)
YouTube clearly rewards video quality more than video quantity. That reward system differs from what Google does with search.
Google and other major websites reward new content. For example, Google AdSense will often have more clicks and a higher RPM (revenue per thousand impressions) when a site posts new content versus a site that doesn’t. (more…)