Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.
The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)
YouTube watch time is a critical measure in getting the best performance for search rankings and suggested videos.
Watch time is a measure in minutes for both individual videos and the video channel. YouTube favors high watch time numbers because it keeps visitors on the site longer. Visitors who are on the site longer view more ads. (more…)
YouTube publishers who look at the “suggested videos” report in their analytics may find some useful insights about their titles.
On the main analytics page, scroll down to the list of the videos and click on the video title. The link goes to a metrics page for that one video. (more…)
YouTube clearly rewards video quality more than video quantity. That reward system differs from what Google does with search.
Google and other major websites reward new content. For example, Google AdSense will often have more clicks and a higher RPM (revenue per thousand impressions) when a site posts new content versus a site that doesn’t. (more…)
Websites offer many tips about how to get more YouTube subscribers for a video channel, but only a handful of tips actually matter.
Even more so, getting subscribers doesn’t require much effort. The real effort goes into the videos that attract subscribers. (more…)
Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.
They also enhance the quality of the experience for any visitor on a website. (more…)
Businesses that develop an online video strategy may deliver a good return on investment of their time and money.
It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production and ensuring their widest possible distribution. (more…)