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YouTube
YouTube metrics

YouTube Impression Click-Through Rate

The YouTube impression click-through rate offers useful insights about the effectiveness of a video’s title, thumbnail image and text description.

The click rate is also a measure of how much YouTube visitors value the content of the video. (more…)

Stored in Marketing and tagged ,



YouTube suggested videos

YouTube SEO Matters More Than Suggested Videos

YouTube SEO is an important tactic in attracting more viewers to publisher videos.

Video producers who rely on YouTube’s “suggested videos” feature will find it is more risky to getting viewership than the search feature. (more…)

Stored in Development and tagged



YouTube retention rates

YouTube Retention Rate Thrives on Simple Tips

A higher YouTube retention rate relies on just a few basic tips for engaging viewers. Higher retention is a quality signal that leads to more views and better rankings.

What is YouTube audience retention? It is the percentage of time that viewers watch a video before they leave it. (more…)

Stored in Development and tagged



YouTube description

Optimized YouTube Description Has Major Impact on Views

A well-written YouTube description has a major impact on how many site visitors find and view a video.

The Google search engine has evolved into a maze of algorithms that have made traditional search engine optimization much harder to implement. Fortunately, YouTube search optimization is not nearly as complex. It also seems to defer more heavily to a few standard SEO rules. (more…)

Stored in Marketing and tagged



YouTube metrics

10 YouTube Metrics Give Insights Even Once a Month

A publisher can look at YouTube metrics only once a month and still gain important insights about how to improve performance.

A small business or website publisher may have an equally small video channel and not enough free time to publish or track the channel daily or weekly. Still, some channels offer value without having dozens, hundreds or thousands of videos. (more…)

Stored in Development, Television and tagged



video production

Video Production Comes With Higher Risk Than Articles

Online video production is a high-risk venture for content producers because of the amount of time and effort it takes to get it right.

The time and effort for producing a short, medium-quality video is higher than the time and effort for a short, medium-quality article. So the risk of producing a video is higher than the risk of producing an article. (more…)

Stored in Development and tagged



YouTube watch time

YouTube Watch Time Requires Delicate Balance

YouTube watch time is a critical measure in getting the best performance for search rankings and suggested videos.

Watch time is a measure in minutes for both individual videos and the video channel. YouTube favors high watch time numbers because it keeps visitors on the site longer. Visitors who are on the site longer view more ads. (more…)

Stored in Development and tagged




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