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Photographer

How to Use Photos to Build SEO, Brand and Social Media

Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.

They also enhance the quality of the experience for any visitor on a website. (more…)




Online Video Strategy Can Boost Business or Weaken It

Businesses that develop an online video strategy may deliver a good return on investment of their time and money.

It starts with being selective. Selectively developing videos means choosing the right topics, investing the right amount of resources in their production  and ensuring their widest possible distribution. (more…)

Stored in Online Marketing and tagged ,



YouTube translator

3 YouTube Translator Tips Expand International Reach

The YouTube translator tool gives businesses a way to reach a wider international audience for their videos.

The output of the tool is no different than closed captions on a TV. A video with an English speaker will attract English-speaking audiences, but obviously it won’t attract non English speakers. (more…)

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video production

How to Start Video Marketing Production

The starting point for video marketing production is as simple as taking photos with a digital camera.

A “movie” is a continuous series of images. When most people think of the word movie, they think of  what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)




YouTube monetized playbacks

YouTube Monetized Playbacks Grow with Quality

The estimated monetized playbacks on YouTube have much more to do with video quality than quantity.

Publishers on the planet’s second largest search engine are not allowed to reveal how much they make, their video CPMs or other account data. (more…)

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Is YouTube SEO Worth the Effort?

Using YouTube to promote a related Web site is often a good use of time. Using YouTube strictly for building that site’s SEO is not.

For many years, YouTube publishers could add a link in the description that displays underneath the video, and the link would be do follow. A do follow link means that the landing page on the receiving end of the link receives benefit from search engines.

Google turned those links into no follow as part of a wide effort to eliminate “unnatural” link building.

The end result is videos with no follow links that provide sites with traffic if people click on the links. Otherwise, the receiving site no longer received any SEO benefit.

Some experts argue that it’s OK to have some no follow links because a site’s link profile should not consist only of do follow links. The search engines will become suspicious that the site is creating unnatural backlinking and may penalize it.

From that point of view, maintaining a no follow link in the video description remains a good thing.

So instead of focusing on a link for YouTube SEO, why not focus on maximizing the presence of links to generate more clicks?

(more…)

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Local Video Has Narrow Viewership

Media executives believe that they need to throw major resources into video on their local TV and newspaper sites.

They cite studies such as one from Pew Internet and American Life Project, which says that moe than half of all adult Web users have viewed video on sites like YouTube, Facebook and Google+.

Unfortunately, local video draws relatively few eyeballs, no matter how much it is promoted. (more…)






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