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Online Television
YouTube metrics

10 YouTube Metrics Give Insights Even Once a Month

A YouTube channel publisher can look at metrics only once a month and still gain important insights.

A small business or website publisher may have an equally small video channel and not enough free time to publish or track the channel daily or weekly. Still, some channels offer value without having dozens, hundreds or thousands of videos. (more…)

Online Feature Content Matters Greatly

Evergreen contentNewspapers and TV stations find that online feature content is vital for creating an attractive Web site, despite their emphasis on news.

This lesson in content development has benefits for any online publisher.

Many sites that hire SEO experts have blogs with regular postings about their area of expertise. These blog postings almost always have a feature focus. It means they don’t have a tie to a specific event or date and therefore have short-term value.

They have readership value today, next month or even in years to come. (more…)

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