Mobile Website Strategy Depends on 1 of 3 Choices
A mobile website strategy becomes essential when a website’s mobile audience grows larger than its desktop audience.
It doesn’t mean a publisher should do anything to hurt the desktop audience performance. It does mean a publisher should take a hard look at site analytics to give mobile visitors the best experience possible. (more…)
‘Mobile First Strategy’ Depends on Site Analytics
When Google announces, online publishers jump. When Google says a “mobile first strategy” is paradise for high search rankings, should publishers jump again?
The answer is yes and no. (more…)
Google Analytics Mobile Report Requires Careful Takeaways
The Google Analytics mobile report defines mobile in ways that are open to misinterpretation because of how it defines mobile.
It creates questions about the relative importance of mobile and how fast mobile audiences are climbing for certain websites. (more…)
Website Content Strategy Should Balance Desktop and Mobile
A website content strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. If anything, mobile has grown so much that many sites now get more mobile visitors than desktop visitors. And the growth shows no signs of abating.
Mobile Site Performance: Google Versus Bing
Reviewing mobile site performance is a useful exercise in understanding results from the two largest search engines.
Sometimes the results reveal that Bing and Google have different levels of reach with mobile visitors and different ways of ranking search results. (more…)
AdSense Reveals Negative Trend in Mobile Advertising
AdSense mobile ads provide great clues to the trends and the future of mobile advertising.
The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads. (more…)
Mobile App Development Costs May Not Be Worth It
Mobile app development requires an investment of time, labor and money that may or may not be worthwhile for a business or its Web site.
Yes, mobile usage is skyrocketing and the number of mobile apps are skyrocketing with it.
Yes, there are companies making a great deal of money from apps they develop and sell.
Likewise, other companies are making money from free apps via advertising revenue.
The problem for smaller companies or ones inexperienced in the mobile environment is that they often mix the desire for mobile apps together with the need for mobile friendly designs of their existing Web sites. (more…)
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