Learn the best practices in email marketing.
A website marketing plan can range from one page to dozens or even of pages. What matters most is the meat of it and the focus and execution of the most important elements.
What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)
Email marketing open rates are remarkably consistent for anyone with a decent knowledge of how to market.
Industry reports and my own experience show that open rates usually range between 15 and 25 percent of total emails sent. (more…)
Social media is worth doing only if it results in converting likes or followers into some benefit for the business. The same can be said about email marketing.
That benefit can be in the form of website traffic, advertising clicks, ecommerce transactions, subscriptions, etc. (more…)
Sex, violence and controversy attract print readers, TV viewers and online visitors alike. They also work for email marketing subject lines.
It is a somewhat inescapable fact that the most provocative headlines, TV shows and websites appeal to some of the baser instincts of people. The evidence is overwhelming. (more…)
Email marketing lists grow with the help of prominence. Prominent email signup forms get attention, and attention gets subscribers.
Prominence is a key concept in online marketing and site development for the simple reason that prominence delivers results. (more…)
Forcing someone onto an email list without their knowledge or approval is the worst way to build a valuable list.
It’s also spam and will get you in a lot of trouble. (more…)
Best practices in email marketing begin with one simple rule: quality wins over quantity.
Quality matters more than quantity in two important ways. The quality of the subscriber list is more important than the quantity of the list. The quality of the email content is more important than the quantity of it. (more…)