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Email marketing

Learn the best practices in email marketing.

Email Marketing Content Improves With Inverted Pyramid

Email marketing content becomes more valuable to subscribers if it follows a journalism concept called the inverted pyramid.

In journalism, the inverted pyramid is a method for writing a news article. It means the writer should put the most important information at the top of the article and the least important at the bottom. (more…)

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Website Marketing Plan Increases Odds of Success

A website marketing plan can range from one page to dozens or even hundreds of pages. What matters most is the meat of it and the focus and execution of the most important elements.

What also matters is fulfillment of the important site promotion goals. The process begins with a clear outline. (more…)

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email marketing metrics

Email Marketing Metrics Boil Down to 5 Numbers

Email marketing metrics are far simpler than other metrics such as website analytics.

Because there are only a small number of them, it is easy to track results and focus efforts on how to improve them. (more…)

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Email Marketing Open Rates Depend on 5 Factors

Email marketing open rates are remarkably consistent for anyone with a decent knowledge of how to market.

Industry reports and my own experience show that open rates usually range between 15 and 25 percent of total emails sent. (more…)

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Social Media Conversion Rate Beats Email Marketing

Social media is worth doing only if it results in converting likes or followers into some benefit for the business. The same can be said about email marketing.

That benefit can be in the form of website traffic, advertising clicks, ecommerce transactions, subscriptions, etc. (more…)

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email marketing

Best Subject Lines for Email Marketing Provoke Subscribers

The best email subject lines provoke subscribers into responding. Their appeal depends on subjects that are interesting or important.

Sex, violence and controversy attract print readers, TV viewers and online visitors alike. They also work for email marketing subject lines. (more…)

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Email marketing tips

Email Marketing Lists Growth Faster With Prominence

Email marketing lists grow with the help of prominence. Prominent email signup forms get attention, and attention gets subscribers.

Prominence is a key concept in online marketing and site development for the simple reason that prominence delivers results. (more…)

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