Social media is worth doing only if it results in converting likes or followers into some benefit for the business. The same can be said about email marketing.
That benefit can be in the form of website traffic, advertising clicks, ecommerce transactions, subscriptions, etc. (more…)
Sex, violence and controversy attract print readers, TV viewers and online visitors alike. They also work for email marketing subject lines.
It is a somewhat inescapable fact that the most provocative headlines, TV shows and websites appeal to some of the baser instincts of people. The evidence is overwhelming. (more…)
Email marketing lists grow with the help of prominence. Prominent email signup forms get attention, and attention gets subscribers.
Prominence is a key concept in online marketing and site development for the simple reason that prominence delivers results. (more…)
Email sounds almost antiquated in the world of mobile and social media, but it remains one of the most cost effective ways of reaching and retaining customers.
A local email marketing program is inexpensive to start and challenging to build. If done right, the rewards are substantial. (more…)
Forcing someone onto an email list without their knowledge or approval is the worst way to build a valuable list.
It’s also spam and will get you in a lot of trouble. (more…)
Best practices in email marketing begin with one simple rule: quality wins over quantity.
Quality matters more than quantity in two important ways. The quality of the subscriber list is more important than the quantity of the list. The quality of the email content is more important than the quantity of it. (more…)
Email marketing open rates offer great insights into newsletter clients and what kind of content they want to receive.
Highly variable open rates will reveal a great deal about client preferences. Highly stable open rates will reveal very little. (more…)