Learn the best practices in email marketing.
Email Subscribers, Social Followers Often Act Alike
Email subscribers and social media followers have a lot in common according to metrics that track their behavior.
More importantly, this behavior applies to how they go from email or social media and click into a core website. (more…)
Opt-In Email Marketing Builds High Quality Lists
Opt-in email marketing builds high-quality lists. The person opting-in is more likely to open the email and click on links in it.
Forcing someone onto an email list without their knowledge or approval is the worst way to build a valuable list. (more…)
Email Marketing Best Practices: Quality Wins Over Quantity
Email marketing best practices begin with one simple rule: quality wins over quantity.
Quality matters more than quantity in two important ways. The quality of the subscriber list is more important than the quantity of the list. The quality of the email content is more important than the quantity of it. (more…)
Watch Email Marketing Open Rates for Customer Insights
Email marketing open rates offer great insights into newsletter clients and what kind of content they want to receive.
Highly variable open rates will reveal a great deal about client preferences. Highly stable open rates will reveal very little. (more…)
Email Newsletter Marketing Tips Boost Loyalty
Email newsletter marketing requires building a list of thousands or even tens of thousands of email addresses. The process takes not just months, but years. The patience is usually worth it.
Such a long-term focus pays off for a website with a list of loyal visitors who come to the site more often. Their visit frequency boosts page views, ad inventory and response rate. (more…)
Email Advertising Rates Get Boost From ‘Visible Impressions’
Email advertising rates may find new life when publishers embrace the concept of visible impressions.
Visible impressions is a new online industry trend that says the value of an ad impression is based on being visible on a Web site without requiring the user to scroll down the page to see it. (more…)
Email Advertising Trend Shows Steady Decline
Generating digital revenue via email advertising is becoming more difficult than ever based on current trends, technology and competition for consumers’ attention.
That doesn’t mean it’s dead, just that it’s not nearly as bright an opportunity as it was some years ago.
In fact, the Internet Advertising Bureau has dropped email advertising as a product category that it tracks in its trend reports.
In the first half of 2013, email ad revenue totaled $78 million or less than 1 percent of search revenue, according to research reports from the IAB. (more…)
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