Website building is a creative process that is easily crushed by too many ideas.
Experts spew out a massive number of building tips. So many are available for everyone from a one-person publishing company to major media businesses that the person in charge can end up trying to do too much, too soon. (more…)
Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.
Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one. (more…)
A website content strategy delivers profitable results if the content matches the potential for advertising.
After all, it’s the advertising revenue that pays for the content. It’s also the advertising revenue that ensures the profit and future growth of the site. (more…)
Keyword density is a common term in search engine optimization to describe the number of important keywords in an article. But it also works well at the website level.
SEO experts have traditionally touted the importance of keyword density at the article level because word repetition signals the topic of the article to search engines. (more…)
Cornerstone content is a concept in SEO strategy that identifies and focuses on the most important pages of a website.
They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. (more…)
The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.
Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.
A guest post strategy is necessary for any website that accepts paid or unpaid articles from outside contributors.
A strategy defines the rules that determine what the contributor can write and how well it fits the site’s theme and brand. So rules of conduct are absolutely necessary. (more…)