Migrating a website from one host to another or one domain to another has rewards as well as risks.
The reward from moving from one hosting company to another usually is one of three reasons or some combination of them: (more…)
A website content strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. But large differences can reveal weaknesses in either platform, especially mobile. (more…)
Website content goals sometimes are overwhelming because so many of them are possible.
Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)
Exit reports from Google Analytics and other providers will reveal problem pages that send people away from a site.
There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)
Online photos offer an opportunity to build a website’s brand, social media presence and search engine optimization.
They also enhance the quality of the experience for any visitor on a website. (more…)
The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.
Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)