Publishers who have launched multiple sites on different Web content management systems end up with valuable lessons about picking the right CMS.
Robust content sites need a CMS for several important reasons. A CMS will save staff time from coding pages, have rich functionality such as search and display consistent templates that don’t confuse site visitors. (more…)
The starting point for video marketing production is as simple as taking photos with a digital camera.
A “movie” is a continuous series of images. When most people think of the word movie, they think of what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)
Page views serve as one of the most important metrics in achieving website success.
Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.)
Page views reveal how much of a site visitors consume. The more pages they consume, the more the visitors are demonstrating they like the site’s content and find it easy to find what they want. (more…)
Some online operations build their content management from scratch and others buy most of what they need. Some strike a balance between the two.
I have worked in operations with both extremes. They have left me convinced that striking a balance is the best way to go. (more…)
The use of content attribution is one of the most basic concepts in traditional print journalism. It has benefits for online journalism as well.
Content attribution provides the source of a fact, quote or controversial statement. It uses words such as “says”, “said”, “according to” and variations along with the person, website, etc., that offered the information.
In an era of fake news, content trust and authority depend more than ever on a few basic journalism rules.
One of the top 100 sites on the Internet in terms of audience has a message board section with quite a few posts about politics. One poster refers to many sites as sources of information. Most of the sites have the following characteristics.
A site product strategy that balances desktop and mobile versions will improve time management and return on investment.
Websites rarely have the same amount of desktop and mobile visitors. Likewise, they rarely have the same amount of desktop and mobile ad revenue, transactions or other forms of income. (more…)