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Content management

Content Diversity Expands Site Audience Potential

Content diversity is a useful strategy for stretching the boundaries of a website and reaching more niche audiences.

Diversifying content also means a website can potentially find some new keyword phrases that get highly ranked in search engines. (more…)

Stored in Management and tagged , ,


SEO Content Audits Improve Chances of Better Rankings

An SEO content audit is a periodic review of some or all content on a website to determine if it has the best possible search engine optimization.

There is no such thing as perfect content in any publishing environment, and that includes websites. So the first version of an article always has potential for better quality, more length or improvements in SEO. (more…)

Stored in Marketing and tagged

Long form content

What is Long Form Content and How Does It Help SEO?

Long form content is a concept and tactic in online publishing that improves reader engagement and search engine optimization at the same time.

Long, well-written articles offer more information to readers. They also benefit SEO because they potentially have more keywords that may improve search engine rankings for the article. (more…)

Stored in Development and tagged

Words and letters

Word Count Audit for SEO Uncovers Weak Articles

A periodic word count audit for SEO is a simple way to identify articles on a website that need help with search engine optimization.

SEO experts commonly recommend that articles should have at least 300 words to get some respect from search engines. That belief has evidence to back it up. (more…)

Stored in Development and tagged ,


Pop-Up Boxes Annoy Visitors While Getting Clicks

The online industry seems to go through phases with online pop-up boxes. They have them for a while, they go away and they come back again.

Pop-up boxes appear on top of the browser window. Some float and some are anchored at the bottom of a page. Because they lay over the main browser window, they demand attention and some kind of action by the site visitor. (more…)

Stored in Development and tagged

Subindex Pages Create New Website Entry Points

Subindex pages offer new entries points for website visitors as well as new ways of ranking more pages in search engines.

Website entry points usually consist of a homepage, article pages and internal index pages that aggregate articles. Opportunities abound. (more…)

Stored in Development and tagged


Cross Platform Publishing Adds Value to Content

Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.

It’s also another way of increasing the return on investment of the labor and any other costs that go into content. (more…)

Stored in Management and tagged , ,

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