Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
Website entry points usually consist of a homepage, article pages and internal index pages that aggregate articles. Opportunities abound.
Index pages have a natural limit with the number of titles or headlines along with abstracts that don’t exceed a certain visual appeal. (more…)
The URL channel report in Google AdSense is a useful guide in where to build content on a website.
The report is available by going to the Reports page available as a click in the left column of the AdSense homepage. From there, click on the dropdown to the right of that column near the top of the page and click on “URL channels”. (more…)
Migrating a website from one host to another or one domain to another has rewards as well as risks.
The reward from moving from one hosting company to another usually is one of three reasons or some combination of them: (more…)
Website content goals sometimes are overwhelming because so many of them are possible.
Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)
Reliable website hosting tips result from years of managing sites, making mistakes and achieving successes.
Businesses will go through the trouble of moving to a new hosting company because of bad experiences with the old one. (more…)
Exit reports from Google Analytics and other providers will reveal problem pages that send people away from a site.
There is no escaping the fact that site visitors will leave at some point. The important question is where they leave and why. (more…)