The best practices for landing pages come in two forms. The first is understanding why a particular landing page does so well. The other is getting better performance.
What is a landing page? It is the destination page of a click from another website, an ad, a search engine result or a social media account, among other possibilities. (more…)
Cross platform publishing is a content management strategy that increases the value of content by making it useful in multiple distribution channels.
For example, I published the book “Online Marketing for Small Business” as an ebook and paperback. The content came from this website. I simply re-edited the articles and organized them under a common theme. (more…)
Website content development creates revenue opportunities for publishers by targeting key categories that appeal to advertisers or ecommerce vendors.
Site publishers or business owners can do only so much before they run out of resources — time, money and energy. So it becomes a question of where to invest those resources for the best returns. (more…)
Publishers who have launched multiple sites on different Web content management systems end up with valuable lessons about picking the right CMS.
Robust content sites need a CMS for several important reasons. A CMS will save staff time from coding pages, have rich functionality such as search and display consistent templates that don’t confuse site visitors. (more…)
The starting point for video marketing production is as simple as taking photos with a digital camera.
A “movie” is a continuous series of images. When most people think of the word movie, they think of what they see in a movie theater or on a TV screen. Each individual image appears for a fraction of a second as creates a continuous flow. (more…)
Page views serve as one of the most important metrics in achieving website success.
Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with visits and unique visitors. (Google now calls them sessions and users.)
Page views reveal how much of a site visitors consume. The more pages they consume, the more the visitors are demonstrating they like the site’s content and find it easy to find what they want. (more…)
Some online operations build their content management from scratch and others buy most of what they need. Some strike a balance between the two.
I have worked in operations with both extremes. They have left me convinced that striking a balance is the best way to go. (more…)