How to Increase Site Usability with Content Budgets
Site usability is a strategy that focuses on making a website useful to visitors. It is a combination of interesting content and appealing design.
Speed, navigation and visual appeal are common tactics that increase usability. But they mean nothing without plenty of good content. (more…)
AdSense Custom Channels Guide Content, Grow Revenue
The AdSense custom channels report is a useful guide for targeting website content with revenue initiatives.
Publishers may use the report to track AdSense results based on the placement location of ads, size of ads and type of content. (more…)
Website Content Writing Depends on 3 Important Goals
Website content writing is a complex process because it depends on variables that aren’t necessary for writing in print. Three important goals are growth, improvement and search engine optimization.
Search engines have increasingly complex and demanding requirements for a website to get higher ranks in search results. Competition continues to grow at a rapid pace; the number of websites and website pages far outpaces the growth in audience and revenue. (more…)
SEO Content Writing Thrives on Unique Angles
SEO content writing works best when it focuses on unique angles to common topics. Being different stands out from the crowd.
What is SEO content writing? It is simple content writing with search engine optimization in mind. But writers must balance writing for SEO with writing for the people who read the material. (more…)
How to Increase Page Views in 6 Steps
Website publishers need to increase page views for the simple reason that more page views will lead to more revenue.
Page views serve as one of the most important metrics in achieving website success.
Google Analytics and other website analytic programs have page views as one of the three most prominent metrics along with sessions and users. (Google used to call them visits and unique visitors.) (more…)
Article Rewriting Improves SEO and Builds Audience
Article rewriting for SEO is a fast way to improve search engine optimization and user experience at the same time.
Imagine the possibilities with article rewriting: Higher search rankings, lower bounce rate, increasing pages per visit, more social shares and more return visits. (more…)
4 Stages of Web Design and Development
Web design and development first serves an online marketing purpose and second serves a graphical purpose. Anyone who thinks the other way around is designing a website that will undercut audience and especially revenue. (more…)
Promise Media offers online business tips and best practices for content-rich websites. 